Paid Social Account Director

Paid Social Account Director

The Paid Social Account Director is a senior individual contributor responsible for owning the strategy, performance, and execution of a high-investment enterprise paid social program (multi-million dollar monthly spend). This role serves as the primary subject matter expert and strategic lead across paid social channels, driving scalable growth through creative-led performance, advanced audience strategy, and data-driven decision making. You will act as the day-to-day strategic owner of one of the agency's most complex and high-impact accounts—partnering closely with senior client stakeholders, creative teams, and cross-channel leads to deliver measurable business outcomes.

Strategic Ownership & Leadership

• Own the end-to-end paid social strategy across platforms such as Meta, Tik Tok, Pinterest, Linked In, and emerging channels, aligning investment to business goals and growth targets
• Translate business objectives into full-funnel social strategies, spanning prospecting, retargeting, and retention
• Act as the primary strategic advisor to client stakeholders, delivering proactive, insight-driven recommendations
• Lead annual, quarterly, and monthly planning, including budget allocation, forecasting, and scenario modeling
• Identify and unlock incremental growth opportunities through audience expansion, creative iteration, and platform innovation

Performance Management & Optimization

• Own performance against core KPIs (CPA, ROAS, revenue, LTV, CAC efficiency, incrementality)
• Develop and execute advanced optimization frameworks across audience targeting, bidding strategies, placements, and creative
• Leverage platform automation (e.g., Advantage+ Shopping Campaigns, Tik Tok Smart Performance Campaigns) while maintaining strategic oversight and control
• Build and maintain test-and-learn roadmaps, including creative testing, audience segmentation, and landing page optimization
• Monitor pacing, diagnose performance shifts, and quickly resolve inefficiencies or scaling constraints

Creative Strategy Leadership

• Lead the development of creative strategy frameworks that drive performance across the funnel
• Partner with creative teams to develop data-backed briefs, grounded in audience insights, platform trends, and performance data
• Define and scale creative testing methodologies, including iteration velocity, messaging frameworks, and format diversification (UGC, video, statics, hooks)
• Analyze creative performance and translate insights into clear recommendations that improve conversion and engagement

Operational Excellence

• Maintain hands-on ownership of campaign structure, audience frameworks, and account architecture
• Ensure best-in-class implementation across platforms including Meta Ads Manager, Tik Tok Ads Manager, and other paid social ecosystems
• Oversee campaign builds, QA, and trafficking to ensure accuracy, scalability, and adherence to best practices

Analysis & Cross-Channel Collaboration

• Analyze large datasets to extract actionable insights and translate them into clear strategic narratives
• Partner with analytics teams to evolve forecasting models, incrementality testing, and attribution approaches
• Partner with Paid Search, SEO, Programmatic, and Creative teams to ensure integrated media strategies

Innovation & Thought Leadership

• Stay ahead of platform changes, algorithm shifts, and emerging trends across Meta, Tik Tok, and the social landscape
• Identify and implement new opportunities in automation, AI-driven creative, and audience expansion
• Act as a client-facing and internal thought leader in paid social and performance creative strategy
• Contribute to agency POVs, frameworks, and best practices for enterprise-scale social programs

What You'll Bring

• 6–10+ years of experience in paid social / performance marketing
• Proven experience managing enterprise-level accounts with significant monthly spend ($1M+)
• Deep expertise in platforms such as Meta Ads Manager and Tik Tok Ads Manager
• Strong understanding of creative strategy as a performance lever
• Advanced analytical skills with the ability to translate data into strategic direction
• Demonstrated ability to influence senior stakeholders and drive…