Intermediary Channel Marketing, Senior Associate

Morgan Stanley Investment Management (“MSIM”), together with its investment advisory affiliates, operates in 25 countries with $1.9 Tn in assets under management or supervision as of March 31, 2026. MSIM strives to provide outstanding long-term investment performance, service and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations and individuals worldwide.

The Senior Associate will develop and execute channel marketing strategies that support the firm’s intermediary distribution business, with a focus on alternative investment solutions. This individual will serve as a key marketing partner to the Alternatives sales teams, helping drive advisor engagement, support fundraising efforts, and elevate awareness of the firm’s alternatives capabilities across broker-dealer, wirehouse, bank, and RIA channels.

Working closely with the broader Morgan Stanley Investment Management Marketing teams, Alternatives Product Marketing and Sales the Senior Associate will lead the execution of alternatives-focused campaigns, communications, events, and sales enablement initiatives while partnering with Channel Marketing colleagues on broader intermediary marketing programs. Experience with in intermediary channel marketing is required; alternatives marketing experience is preferred but not required.

• Serve as the primary Channel Marketing partner for the Alternatives business, supporting the marketing needs of the Alternatives sales organization and associated business priorities.

• Develop and execute marketing programs that support alternative investment strategies and solutions, including product launches, fundraising campaigns, thought leadership initiatives, advisor education programs, webinars, and events.

• Partner closely with Alternatives Product Marketing and sales leadership to translate business objectives into effective intermediary marketing strategies and deliverables.

• Create and manage marketing campaigns across digital, email, content, social, and event channels designed to drive awareness, engagement, and demand among financial advisors.

• Collaborate with other Channel Marketing managers to incorporate alternative investment capabilities into broader intermediary campaigns and sales initiatives.

• Lead the marketing support and promotion of conferences, roadshows, webinars, due diligence events, and other advisor-facing programs.

• Manage channel marketing deliverables from concept through execution, partnering with creative, editorial, digital, compliance, and production teams.

• Develop campaign measurement and reporting frameworks to evaluate effectiveness and identify opportunities for optimization.

• Build strong relationships across Sales, Product Marketing, Compliance, Legal, and Marketing to ensure coordinated execution and a consistent client experience.

• Assist the Channel Marketing team with other strategic initiatives and special projects.

• Bachelor’s degree or equivalent experience.
• 5–8 years of marketing experience within asset management or financial services.
• Demonstrated experience developing and executing marketing programs for intermediary distribution channels, including broker-dealers, RIAs, wirehouses, and banks.
• Strong understanding of intermediary sales and marketing dynamics, advisor engagement strategies, and channel-based marketing programs.
• Experience with alternative investments, private markets, private credit, private equity, hedge funds, real assets, or related investment solutions preferred.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong written, verbal, and presentation skills.
• Proven ability to build relationships and collaborate across sales, product, marketing, and investment teams.
• Results-oriented mindset with experience measuring and optimizing marketing effectiveness.

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