Brand Marketing Activation Specialist

Bring more to life.
At Danaher, our work saves lives. And each of us plays a part. Fueled by our culture of continuous improvement, we turn ideas into impact – innovating at the speed of life.

Bring more to life.
At Danaher, our work saves lives. And each of us plays a part. Fueled by our culture of continuous improvement, we turn ideas into impact – innovating at the speed of life.
Our 60,000+ associates work across the globe at more than 15 unique businesses within life sciences, diagnostics, and biotechnology.
Are you ready to accelerate your potential and make a real difference? At Danaher, you can build an incredible career at a leading science and technology company, where we’re committed to hiring and developing from within. You’ll thrive in a culture of belonging where you and your unique viewpoint matter.
Learn about the Danaher Brand Marketing Activation Specialist which is responsible for bringing the brand to life through integrated marketing campaigns, audience-centric storytelling, and AI-enabled content activation. Working across digital, social, events, and emerging AI channels, this role leverages data, insights, and collaboration to increase brand visibility, engagement, and business impact.
This position reports to the VP, Corporate Marketing and Brand Strategy and is part of the Corporate Communications team located in Boston, MA and will be an on-site role.

• Execute Integrated Brand Strategy:
  Support the development and activation of brand marketing initiatives that drive awareness, consideration, and preference while ensuring brand consistency across all customer and employee touchpoints.
• Develop and Scale Content & Storytelling:
  Create, manage, and optimize audience-centric content across digital, social, events, owned channels, and AI-powered platforms to strengthen brand engagement and impact.
• Drive Digital Marketing & Performance Insights:
  Apply digital marketing, SEO, and AI-enabled best practices while monitoring campaign performance, analyzing results, and reporting on key brand and marketing metrics.
• Manage Brand Activations & Cross-Functional Programs:
  Coordinate sponsor ships, partnerships, events, and internal engagement initiatives, working closely with stakeholders, agencies, and cross-functional teams to deliver integrated marketing programs.
• Lead Marketing Operations & Project Execution:
  Manage project plans, timelines, budgets, competitive analysis, dashboards, and reporting to ensure efficient execution and measurable marketing ROI.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1+ years of experience in brand marketing, digital marketing, communications, or a related field supporting marketing initiatives and campaigns.
• Experience supporting integrated marketing campaigns across multiple channels, including digital, social media, email, and content marketing platforms.
• Proficiency with Microsoft Office applications (PowerPoint, Excel, Word) and project management tools.
• Experience using digital analytics, social media management, AI-enabled marketing platforms, and marketing performance reporting tools.

• Ability to travel up to 20% with US and some international travel

• Experience with marketing automation, CRM, social media management, or analytics platforms.
• Knowledge of SEO, SEM, AEO and digital marketing measurement.
• Familiarity with AI-powered marketing tools and content optimization platforms.
• Experience working in a corporate, B2B, healthcare, life sciences, or technology environment.

Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

The annual salary range for this role is $85,000 - $115,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This…