Fractional Director of Marketing (GTM & Product Marketing

Fractional Director Of Marketing (Gtm & Product Marketing)

Robert Half's marketing & creative client is seeking a fractional director of marketing (gtm & product marketing) for a 4 - 6+ month contract. This is a remote, 40-hour-per-week position. The fractional director of marketing will serve as a strategic advisor and hands-on marketing leader, helping assess, evolve, and scale the organization's marketing function to support a growing portfolio of technology products.

This individual will play a critical role in developing go-to-market strategies, improving marketing operations, establishing scalable processes, and aligning marketing efforts with broader business objectives. The ideal candidate is a builder who has successfully entered organizations during periods of growth or transformation, quickly assessed opportunities, and implemented frameworks that drive measurable results.

key responsibilities:

• assess marketing capabilities, team structure, processes, and technology
• develop marketing and go-to-market strategies aligned to business objectives
• create positioning, messaging, and gtm frameworks across the product portfolio
• build and prioritize marketing roadmaps to support future growth
• partner with cross-functional teams
• optimize demand generation, customer acquisition, lifecycle marketing, and content strategies
• establish scalable processes, kpis, reporting, and marketing operations best practices
• enhance marketing technology, automation, analytics, and reporting capabilities
• align marketing initiatives with broader business goals
• provide strategic leadership and mentorship to the marketing team
• lead cross-functional planning and execution for product launches and growth initiatives
• measure performance, identify opportunities, and drive continuous improvement