Senior Marketing Manager

Organization Overview

Tens of millions of people in the U.S. live with chronic financial insecurity, inadequate savings, and no meaningful wealth, with deeply harmful consequences for themselves, their children, families, communities, employers, and the economy. Black, Latinx, and women-led households disproportionately experience financial insecurity due in large part to longstanding, systemic racism and gender discrimination. Addressing these issues is critical to Commonwealth's work of making wealth possible for all.

For over two decades, Commonwealth's fundamental purpose has remained to create a stronger and more prosperous society where everyone has financial opportunity. Our work has enabled over 2 million people to save nearly $8 billion on a path to greater financial security and wealth. We are now embarking on a new 4-year strategic plan that seeks greater impact and builds on our systems focus to expand workplace benefits, strengthen partnerships with financial institutions and fintech partners, and explore new frontiers like climate and generative AI.

Commonwealth strengthens the financial opportunity and security of financially vulnerable people by discovering ideas, piloting solutions, and driving innovations to scale. We understand broad change requires market players to act. That's why we take a unique approach to collaborate with consumers, the financial services industry, employers, policymakers, and mission-driven organizations. The solutions we build are grounded in real life, based on our deep understanding of people who are financially vulnerable and how businesses can best serve them.

For more than two decades, we have moved employers to prioritize worker financial security, the financial services industry to bring products to market that better serve financially vulnerable people, and policymakers to pass legislation and take action to enable savings and financial security. To learn more about the organization, please visit build commonwealth.org.

Diversity of background and perspective are strengths that we value. We are committed to creating a diverse, dedicated, skilled, and collaborative environment, and we are proud to be an equal opportunity employer. Commonwealth recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected statuses.

Commonwealth is seeking a Senior Marketing Manager (SMM) to join our team. The role will be part of a passionate, highly cross-functional team dedicated to supporting Commonwealth's mission of creating systemic change for people living with financial insecurity. This individual will work closely with the Strategic Marketing Director, Senior Vice Presidents, Project Owners, Project Managers, and other members of the marketing team.

The SMM will serve as the marketing project lead for two or more projects and is responsible for ensuring the communications strategy and its implementation are aligned with and moving forward the overall goals of the project. Specific responsibilities include developing a marketing strategy to message and amplify specific project initiatives, creating a detailed marketing plan, and developing content such as project briefs, research reports, infographics, blog posts, and social media copy, in partnership and close collaboration with the project team(s).

This individual will also work closely with the Strategic Marketing Director to ensure integration of owned content at an organizational and operational level, and to develop strategy around PR and events/conferences.

The right person for this role has a roll-up-your-sleeves, get-the-work-done mentality. This is a great opportunity for someone who can think strategically, has extensive knowledge of marketing best practices, thrives in a collaborative team, and makes decisions based on data. A best fit is someone who thrives as much in strategy planning as they do in operational execution. The SMM will project manage the communications plan execution and production implementation, ensuring timely content publication and promotion.

Please join us if you are looking to contribute to a fast-paced, social impact organization.

• Support the marketing strategy, development, management, and production for two or more Commonwealth programs, ensuring that marketing goals are met and remain top of mind throughout the life of the project
• Create project-specific marketing strategy canvases and marketing plans, including communication of KPIs in partnership with the Project Owner; continuously update the plan with new information and ensure the project team is aligned with strategies
• Project manage and execute all aspects of the marketing plan, including content development, amplification plans, deployment strategies, and post-mortem activities; lead production management for projects and assets
• Act as marketing contact and liaison with external partners
• Liaise…