More jobs:
Product Marketing Lead
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-08-17
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research
Job Description & How to Apply Below
- Partner with Product Managers to translate complex AI capabilities into clear business benefits and value propositions for diverse personas
- Conduct customer & market research and competitive analysis to inform product & go-to-market strategies
- Develop competitive product positioning and messaging frameworks
- Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns & sales enablement material
- Create sales enablement materials for diverse markets and use cases including sales decks, battle cards, demo videos, training packs, ROI calculators, case studies and more
- Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition
- Build advocacy programs that leverage satisfied customers for marketing and sales activities
- Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides
- Own & develop content for our community product room
- Develop customer advisory board initiatives to drive product feedback and market validation
- 7+ years of product marketing experience in B2B SaaS, preferably in Reg Tech, Fin Tech, or enterprise software
- Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred
- Demonstrated success in developing go-to-market strategies for complex technology solutions
- Proven track record of marketing to both mid-market and enterprise segments, including experience with Account-Based Marketing (ABM) strategies and tools
Demonstrates expertise in product marketing for B2B SaaS, with a strong focus on developing go-to-market strategies, competitive positioning, and sales enablement materials. Proven ability to translate complex AI capabilities into clear business benefits while building relationships with analysts and customers.
Highest-signal resume keywords- Product Marketing Experience
- Go-To-Market Strategy Development
- Account-Based Marketing (ABM)
- Sales Enablement Material Creation
- Compliance and Risk Management Knowledge
- Product Positioning
- Market Research
- Competitive Analysis
- Campaign Development
- Content Development
- Customer Advisory Board Initiatives
- Analyst Relations Management
- ROI Calculators
- Sales Deck Creation
- Demo Video Production
- Collaboration
- Communication
- Customer Advocacy Building
- Strategic Thinking
- Relationship Management
- B2B SaaS
- Reg Tech
- Fin Tech
- Enterprise Software
- Legal Technology
- Risk Management
- Compliance
- Market Intelligence
- Magic Quadrants
- Market Guides
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