Performance Marketing Manager, Paid Media

Responsibilities

• Manage and optimize paid acquisition campaigns across Google Ads and Meta, with exposure to Tik Tok, Taboola or Outbrain depending on the portfolio
• Monitor key performance indicators and identify meaningful changes in performance
• Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions
• Translate analysis into clear recommendations and prioritized actions for the growth squad
• Support growth plans alongside Performance Marketing and Customer Success teams
• Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix
• Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts
• Contribute to forecasting, performance reviews and regular reporting on portfolio health
• Monitor competitors, platform developments and acquisition trends to identify new opportunities
• Build a strong understanding of clients’ businesses, funnels and growth challenges
• Progressively take ownership of performance and growth initiatives

• 4–6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment
• Strong hands-on experience with Google Ads
• Good working knowledge of Meta Ads
• Comfort working with CPL, CPA, CVR, ROAS and revenue-related KPIs
• Strong analytical mindset and ability to understand performance changes
• Experience running tests across campaigns, creatives, audiences or landing pages
• Ability to manage several campaigns, markets or accounts simultaneously
• Ability to turn data into actionable recommendations
• Experience in lead generation or other performance-driven acquisition models is nice to have
• Experience managing multiple client accounts, particularly in an agency or portfolio environment, is nice to have
• Exposure to Tik Tok Ads, Taboola, Outbrain or other paid acquisition channels is nice to have
• Experience with CRM, offline conversion or lead-quality data is nice to have
• Experience working directly with Google or Meta representatives is nice to have

Demonstrates expertise in managing and optimizing paid acquisition campaigns across platforms like Google Ads and Meta, with a strong analytical mindset to translate data into actionable recommendations. Proven ability to handle multiple campaigns and accounts while collaborating with cross-functional teams to drive growth initiatives.

• Google Ads Management
• Meta Ads Knowledge
• Performance Marketing Experience
• Analytical Mindset
• Campaign Testing

• Paid Acquisition
• Data Analysis
• CPL Management
• CPA Management
• CVR Management
• ROAS Management
• Lead Generation
• Campaign Management
• Performance Review
• Forecasting

• Collaboration
• Problem-Solving
• Communication
• Ownership
• Adaptability

• Growth Marketing
• Performance-Driven Acquisition
• Market Conditions
• Competitor Analysis
• Acquisition Trends

• CRM
• Tik Tok Ads
• Taboola
• Outbrain
• Performance Marketing Tools