Director, Revenue Marketing for Emerging Businesses

Position Overview

Autodesk is a leading provider of AI-powered design & construction management solutions. We are looking for a creative and growth-oriented Director of Revenue Marketing for our Emerging Business portfolio, to join our growing team and drive revenue impact through strategic demand generation, account-based, and field marketing initiatives.

Reporting into the VP of AEC Marketing, the Director of Global Revenue Marketing for Emerging Businesses will develop and execute a comprehensive demand generation program that drives revenue growth, customer acquisition, activation, and expansion for Autodesk Forma for Construction, Water Infrastructure and Forma Design. This individual will be a key member of the marketing leadership team and will align closely with sales on GTM strategy, analyzing campaign performance & conversion, while providing a feedback loop to core product marketing and audience marketing.

This role can be remote, hybrid, or office-based.

• Develop and implement demand generation plans that map to overall business unit goals to achieve pipeline forecasts and meet or exceed ACV business targets
• Plan and direct the development and implementation of campaign strategies and global programs that support meeting the Autodesk Emerging Businesses' key financial (pipeline generation) and non-financial (brand building) objectives
• Plan, manage, and optimize spend for annual revenue marketing budgets to support funnel growth and pipeline velocity for our Emerging businesses
• Establish key performance indicators for Demand Generation, ABM, and Field Marketing team(s) to track, measure, and optimize funnel performance across multiple digital channels and geos
• Establish operating model with regional marketing teams to deliver consistent revenue marketing and GTM programs in global markets
• Measure and report high-level ROI metrics to senior and executive leadership teams on an ongoing basis
• Manage multiple executional teams including Campaign Development, Demand Generation, Account-Based Marketing, and Field Marketing.
• Actively work through complex issues through analysis, data and collaboration across multiple stakeholders
• Establish process and tools for project management and team productivity that ensures transparency and accountability across teams
• Collaborate with key stakeholders in cross functional groups to gain alignment and buy-in for ongoing plans of the business unit, including leadership in Sales, Product Marketing, Customer Marketing, PR, Operations, and Customer Success
• Actively share business and marketing strategy of functional business unit to groups inside and outside of the Autodesk Emerging Business team, including Worldwide Marketing, Worldwide Sales, and executive leadership

• 10+ years of experience in progressive marketing leadership with an emphasis on B2B demand generation with at least 5 years in a leadership role
• Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, Activation, Retention, Broad Demand Generation, and Field Marketing
• Experience managing Marketing Operations teams, including fluency in Marketo or similar marketing automation platform
• Strong track record of driving demand generation programs that deliver measurable business results, including pipeline and revenue
• Proven experience developing and executing integrated campaigns across multiple channels including email, webinars, paid media, events, and social media
• Excellent analytical skills and ability to use data to make informed decisions and optimize resources accordingly
• Proven leadership skills with experience managing and developing high-performance teams at scale and globally
• Excellent communication, collaboration and influencing skills with the ability to work effectively with other teams
• Possess a growth mindset with a track record of up-leveling past reports through mentorship and educational guidance

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