Senior Manager, Global Digital Growth & Account-Based Marketing

As the strategic leader for our global Digital Growth and Account-Based Marketing programs, you will play a key role in crafting how Mendix reaches, engages, and converts priority audiences and accounts. You will lead the strategy for paid media and 1:1 and 1:few ABM, connecting digital investment and account-based programs to pipeline growth, customer expansion, and revenue outcomes. You’ll work closely with Sales, BDR, Customer Success, regional marketing teams, Marketing Operations, and agency partners to develop scalable, data-driven programs to engage buying groups across our most meaningful accounts.

This is a great opportunity for a strategic B2B marketer who is passionate about building growth engines, scaling high-performing digital programs, and creating strong alignment between Marketing and Sales.

• Lead Global Digital Growth Strategy Own the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels.
• Define investment priorities across audiences, regions, and programs to enhance pipeline, revenue impact, and marketing efficiency.
• Define and Scale the ABM Strategy Lead the strategy for Mendix’s 1:1 strategic account and 1:few ABM programs.
• Develop scalable frameworks, playbooks, and account-based motions that support new-logo acquisition, customer expansion, executive engagement, and opportunity acceleration.
• Build Strong Sales and BDR Alignment Partner closely with Sales and BDR leadership to align target-account priorities, campaign strategies, messaging, and follow-up motions.
• Ensure marketing programs support coordinated outbound efforts and create measurable engagement, meetings, and pipeline within target accounts.
• Lead Paid Media Agencies and Partners Manage global agency relationships, setting clear strategic direction, performance expectations, and optimization priorities.
• Ensure agency teams operate as an extension of the internal organization and deliver against business goals.
• Drive Integrated, Buying-Group Marketing Develop coordinated programs that engage partners across buying groups.
• Partner with Content, Product Marketing, Field Marketing, Customer Marketing, and regional teams to deliver connected experiences across paid media, web, outbound, events, and lifecycle channels.
• Advance Marketing Technology and AI Shape the roadmap for the Digital Growth and ABM technology stack, including Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI-powered tools.
• Find opportunities to improve targeting, personalization, automation, and campaign performance.
• Measure and Optimize Business Impact Define and track performance across campaigns, including account engagement, buying-group coverage, meetings generated, sourced and influenced pipeline, customer expansion, revenue, and return on investment.
• Translate performance data into clear recommendations for leadership and future investment.
• Build Scalable Programs and Ways of Working Establish processes, operating models, and standard methodologies that enable global consistency while allowing for regional flexibility.
• Mentor team members and help strengthen digital and ABM capabilities across the broader marketing organization.