Manager, Influencer

Manager, Influencer Strategy

Weber Shandwick is more than a leading global PR agency – we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

About the Role

Weber Shandwick is looking for a Manager to join our Social and Influencer Strategy team in Boston. We are looking for a star candidate (3-5 years of experience) with a deep understanding of the influencer landscape and proven expertise in developing and executing both integrated and influencer-led campaigns. Candidate must have a deep understanding of the influencer landscape but also have unique experience developing and executing both earned-led brand and influencer-led campaigns.

The Essentials

• 3-5 years of related experience
• Intellectual curiosity and creativity are a must
• Understand the elements that make a story exciting, what influencers and brands are doing in the press and on social platforms, and what they should do next
• Attention to detail and a commitment to delivering clear and precise work is essential
• Speak, write and edit succinctly and compellingly
• Meet deadlines, put out fires and multi-task - work fast and work well
• Play nice, whether it's in a team or independently
• Influencer management systems and social tracking tools a plus

Responsibilities

• Execute daily responsibilities for multiple programs spanning consumer brand and technology clients, including managing budgets and plans
• Serve as a trusted resource and advisor during daily client interactions
• Coordinate with cross-functional teams (strategy, creative, integrated media, influencer) to ensure alignment on deliverables
• Translate tactical assignments into clear action steps and track progress against strategy
• Draft messaging and contribute ideas and research to support influencer strategy development
• Anticipate executional issues and proactively offer solutions to senior leadership
• Partner with project management counterparts to manage budgets, hours, expenses, and staffing allocations
• Demonstrated passion for influencer marketing both personally and professionally
• Craft influencer strategies for yearlong plans and moment-driven launches
• Research, vet, contract and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Manage and build relationships with influencers and third-party agents
• Demonstrate expertise in social influencer tools and platforms, user behaviors and emerging trends
• Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction
• Manage daily client communications and escalate issues as needed
• Provide regular updates and reporting, seeking senior guidance on strategic matters
• Participate in client meetings and presentations to deliver defined work streams
• Draft, proof, and edit client-related documents ensuring accuracy before senior review
• Coordinate support team resources and deliverables for major campaigns and product launches

Salary Range: $70,000 USD – $80,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.