Assistant Director for Marketing Operations CENTER FOR CAREER Development – Leadership

About This Role

The Assistant Director for Marketing Operations will manage the technology, processes, and data that support the Center for Career Development’s (CCD) marketing strategy focused on engagement of students, campus partners, employers and other key constituents (i.e., parents and families, alumni, etc.). The Assistant Director will serve as a bridge between the CCD’s creative marketing strategy and technical execution by managing day to day workflows, overseeing marketing operations infrastructure, ensuring adherence to established procedures, identifying opportunities for improvement and efficiency, and empowering staff through comprehensive training and documentation.

This role functions as both the operational hub for CCD's marketing delivery and a key source of insight about systems performance, emerging needs, and possibilities for enhancement. The Assistant Director reports to the Director of Operations and works closely with the Associate Director of Marketing and Communications, along with all CCD staff to support the office’s overall marketing strategy.

The Assistant Director for Marketing Operations will manage the technology, processes, and data that support the Center for Career Development’s (CCD) marketing strategy focused on engagement of students, campus partners, employers and other key constituents (i.e., parents and families, alumni, etc.). The Assistant Director will serve as a bridge between the CCD’s creative marketing strategy and technical execution by managing day to day workflows, overseeing marketing operations infrastructure, ensuring adherence to established procedures, identifying opportunities for improvement and efficiency, and empowering staff through comprehensive training and documentation.

This role functions as both the operational hub for CCD's marketing delivery and a key source of insight about systems performance, emerging needs, and possibilities for enhancement. The Assistant Director reports to the Director of Operations and works closely with the Associate Director of Marketing and Communications, along with all CCD staff to support the office’s overall marketing strategy.

Oversee the intake, triage, and coordination of marketing requests and initiatives. Establish decision criteria, assign ownership, track workflow progress, and ensure requests move through the pipeline with clarity and accountability.

Direct the consistent use of CCD's event planning and marketing Airtable tools across programming and event leads, operations staff, and marketing team members.

Conduct regular audits to monitor data quality and adherence to established standards; identify gaps and recommend corrective actions.

Develop and maintain comprehensive documentation, training materials, and standard operating procedures for marketing and event planning workflows. Ensure materials are current, clear, and accessible to audiences with varying levels of technical comfort, including both professional and student employees. Facilitate onboarding and ongoing support for staff and student employees, providing patient, empathetic guidance to ensure mastery of tools, systems, and procedures. Recognize varying comfort levels with technology and adapt communication and support approaches accordingly.

Execute operational and publication workflows for CCD marketing and events, including creating and managing Handshake event records, overseeing digital signage in the Yawkey Center, and managing distribution and dissemination of marketing materials cross appropriate channels (broadcast emails, student portal highlights, campus partner newsletters, and other internal communications systems).

Monitor CCD's marketing operations systems to identify automation opportunities, recognize unmet needs and workflow gaps, and recommend potential improvements. Test and evaluate recommended refinements to inform decision-making. Track and report on marketing operations metrics and system usage to inform decision-making and identify emerging needs or patterns requiring attention from leadership.

Serve as a strategic partner to the Associate Director of Marketing…