Sr. Content Marketing Manager - Industrial (B2B

Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens' software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future.

From chips to entire systems, from product to process, across all industries.

Senior Content Marketing Manager – Industrial B2B

Siemens Digital Industries Software islooking for aSenior

Content Marketing Manager who specializes in marketing tocomplex, engineering-driven industrial sectors–andlives at the intersection of technical depth and compelling storytelling.

We’relooking for someone who has built content programs that speak to these industries’ buyers.

You willlead andmanagetheproduction ofcontent that earns the trust of an executive level audience, that translates complex concepts into narratives that drive awareness, pipeline, and product adoption.

You'llbe building category-defining content: SME-driven insight pieces, research-backed reports, practitioner guides, webinars, and executive thought leadership To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eagerto stay ahead of the marketto make sure what we publish resonates and leads.

What You'll Do

Content

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solutionbriefsand white papers
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner withcross-functionalmarketingteamsto translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Leada scalable content framework that can support multiple technical personas
• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

SEO & Distribution

• Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves

Measurement & Optimization

• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, andconsolidateunderperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats;use data to iterate quickly and scale what works

Cross-Functional Collaboration

• Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

What We're…