Geo Marketing Senior Manager - East

Position Summary

Geo Marketing Senior Manager - East Cooley is seeking a Geo Marketing Senior Manager to join the Marketing and Client Development team. This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy.

It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

• Market‑Aligned Execution:
  Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
• Cross‑Functional Partnership:
  Partner with MCD and market leaders to co‑design programs that drive high‑value client engagement and intentional cross‑selling.
• End‑to‑End Market Planning:
  Lead the comprehensive planning and delivery of firm‑hosted, market‑based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
• Sponsorship Assessment:
  Critically evaluate regional sponsorship opportunities, providing data‑backed recommendations to ensure strategic fit and measurable business outcomes.
• Governance & Process Implementation:
  Apply established firm‑wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
• Strategic Client Hospitality:
  Support high‑touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner‑led relationship building.
• Performance Tracking & Analytics:
  Monitor and report on regional performance metrics, specifically highlighting engagement data and the program’s contribution to the business pipeline.
• Post‑Event Conversion:
  Coordinate structured follow‑up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
• Vendor & Agency Management:
  Direct relationships with local vendors, venues, and creative agencies to guarantee high‑quality execution and adherence to budget.
• Budget Ownership:
  Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost‑efficiency.
• Team Leadership & Enablement:
  Supervise and guide the in‑market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.
• People Leader:
  Serve as direct supervisor and mentor to direct reports; provide day‑to‑day supervision, ensure compliance with work hours, monitor for compliance with all firm and department policies, manage staffing coverage, review and process time logs/time off requests; support professional development and continued educational opportunities; participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
• All other duties as assigned or required.

• Exhibit proficiency in the Microsoft Office suite, iManage and other firm applications after orientation at Cooley LLP.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
• Must have professional services industry experience and/or B2B marketing experience.
• Must have experience working with local business organizations for the purposes of brand and relationships opportunity.
• Must have experience with Ticket Manager and CRM.

• Bachelor’s degree.
• Supervisory experience.
• Prior legal industry or professional services experience.

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to…