Senior Marketing Specialist

The Senior Marketing Specialist serves as a strategic marketing partner for company-wide marketing and communication efforts. With a high level of professionalism and organizational skills, they regularly manage projects, organize teams, and motivate technical colleagues to meet deadlines. Key responsibilities include leading business development strategy and proposal production and deliverables for high-profile competitive pursuits nationwide, by evaluating, positioning for, and securing new business in alignment with the firm’s strategic plan and business goals.

The Senior Marketing Specialist partners with technical staff to drive growth for specific market segments, disciplines, and/or geographic regions, as assigned. This position collaborates on the team's operations and management, managing processes and providing guidance, training, and leadership to other marketing staff. This position provides critical support to other key marketing team functions, including brand marketing/external communication and internal communication.

Essential Duties and Responsibilities:

• Pursuing and Positioning for Opportunities:
  Leads business development efforts by helping technical staff position for opportunities, strategizing and preparing for proposal interviews/debrief sessions, advising on value proposition and strategy, and aligning messaging and outreach to drive growth, visibility, and long‑term client relationships. Responsible for evaluating new opportunities with technical staff to implement go/no‑go decision‑making process.
• Proposal and Deliverables Production:
  Autonomously manages the production of proposals, Statements of Qualifications (SOQs), cut sheets, staff resumes, and other competitive qualification materials that are persuasive, brand‑consistent, and compliant. Partners with technical staff to develop approach, writing and editing key proposal sections, leading final document preparation/design, and submitting final packages while maintaining strict adherence to proposal deadlines and submittal requirements—and proofing all documents for accuracy and quality.
• Monitoring, Intake, and Distribution of Qualification‑Based Pursuits:
  Includes working with marketing colleagues to manage qualification‑based opportunity intake, evaluation, and distribution to technical staff. Monitors relevant contracting and bid platforms and maintains the company’s information and profile. Owns the internal tracking system, managing pursuits from initial RFP/RFQ receipt to award or loss to ensure clear accountability, timelines, and coordination across pursuits.
• Leadership and Strategy to Drive Business Growth. Manages marketing and business development initiatives that align with the company’s multi‑year strategic plan and annual business plans, driving revenue growth, strengthening client experience, and/or increasing brand recognition in coordination with technical leaders and marketing colleagues.
• Market and Client Research:
  Develops ongoing knowledge of industry and market trends and utilizes this knowledge to determine and direct the most effective ways to meet business and client needs. Orchestrates targeted research to inform pursuit strategy.
• Professional Relationship Management and Development:
  Works with discipline leaders to manage strategic and programmatic engagement with major clients. Grows and maintains client/partner relationships and leverages relevant industry networks to foster new contacts and build collaborative and mutually beneficial connections.
• Coordinate and Attend Client‑Outreach Events:
  Promotes Geo Engineers’ brand and services at industry events and conferences, participates in local agencies and organizations, and builds community and network connections to drive the firm’s pipeline of new business.
• Business Development Analysis, Reporting, and Metrics:
  Analyzes pursuit performance and makes recommendations to strengthen future business development efforts.
• Brand Management and Stewardship:
  Maintains Geo Engineers’ brand identity and strategy across all internal and external communications. This includes visual design standards, written voice and messaging, and consistent…