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Brand & Media Marketing Lead - Hybrid (Boston
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-08-22
Listing for:
Blue Cross and Blue Shield of Massachusetts Inc.
Full Time
position Listed on 2026-08-22
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Brand Ambassadors & Brand Management, Marketing Communications, Marketing Management
Job Description & How to Apply Below
Blue Cross Blue Shield of Massachusetts in Boston is seeking a Brand and Media Marketing Manager to drive brand health, lead paid media, sponsor ships, and cross-channel campaigns. You will align external and internal teams, translate strategies into integrated plans, and act as the voice of the member across brand touchpoints.
The role emphasizes data-driven insights, collaboration with agency partners, and building strong relationships across the company to develop synergies.
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