Associate Director Enrollment Content Strategy, Questrom School of Business, Marketing

ASSOCIATE DIRECTOR ENROLLMENT CONTENT STRATEGY, Questrom School of Business, Marketing Job Location

BOSTON, MA, United States

Full-Time/Regular

Reporting to the Executive Director of Marketing & Communications, the Associate Director of Enrollment Content Strategy & Operations serves as a content strategist and operational owner for enrollment-focused content across Questrom’s graduate portfolio.

Under the guidance of the Executive Director, this role translates the overall marketing strategy for enrollment and recruitment into the content systems, messaging frameworks, project plans, and cross‑channel assets required to support enrollment growth, program differentiation, and prospective student engagement.

Working closely with Mar Com leadership, admissions, program teams, faculty, students, alumni, career teams, external agencies, and internal creative partners, the role identifies content needs, develops enrollment content roadmaps, coordinates stakeholders, manages content production workflows, and ensures Questrom has the right content in place across the prospective student journey.

The Associate Director will support content strategy across degree program pages, landing pages, SEO and AI‑search‑ready website content, shared creation of Slate/email communications with admissions, paid media campaigns, video and photography briefs, social storytelling, print collateral, and other areas as needed.

• Translate enrollment marketing priorities into clear content roadmaps, messaging frameworks, and production plans for Questrom’s degree programs and strategic priorities.
• Develop and maintain content plans aligned to the prospective student journey, including awareness, consideration, inquiry, application, admission, yield, and enrollment stages.
• Partner with admissions, program directors, faculty, career teams, students, alumni, and agency partners to identify value propositions, differentiators, proof points, outcomes, and stories needed to support recruitment.
• Create audience‑specific content strategies for priority segments, including domestic and international students, early‑career candidates, working professionals, career switchers, online learners, and program‑specific audiences.
• Conduct content audits to identify gaps, outdated materials, redundancies, missed opportunities, and content that needs to be refreshed, repurposed, or retired.
• Develop content matrices that clarify what content is needed by audience, funnel stage, program, channel, and use case.
• Ensure enrollment content answers the questions prospective students are actually asking about program fit, curriculum, flexibility, career outcomes, cost, ROI, student experience, and differentiators.
• Support the Executive Director in translating approved program positioning and enrollment strategy into usable messaging frameworks and content briefs.
• Draft and refine messaging for degree programs, new initiatives, campaigns, landing pages, email journeys, admissions materials, and prospective student communications.
• Synthesize input from leadership, admissions, faculty, program teams, career teams, students, alumni, and media performance into clear, compelling, audience‑centered messaging.
• Help ensure consistency across web, email, paid media, social, video, print, presentations, event materials, and admissions talking points.
• Develop proof‑point libraries that capture outcomes, student stories, alumni examples, faculty expertise, experiential learning examples, employer connections, rankings, and other evidence that supports program value.
• Partner with internal and external teams to ensure campaign concepts and creative assets are grounded in accurate, differentiated, and enrollment‑relevant messaging.

• Lead content planning for SEO‑informed and AI‑search‑ready enrollment content.
• Partner with the Web & Digital Experience lead and agency partners to identify keyword opportunities, AI search trends, content gaps, competitor content examples, and new content needs.
• Recommend, develop, write, edit, and oversee new and refreshed digital content in partnership with…