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Senior Director of Insights and Analytics
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-08-22
Listing for:
Boston Children’s Hospital
Full Time
position Listed on 2026-08-22
Job specializations:
-
Marketing / Advertising / PR
Market Research, Marketing Strategy
Job Description & How to Apply Below
Position Summary
Director of Insights & Analytics (hybrid)
Key Responsibilities- Lead the vision, strategy, and evolution of the Insights & Analytics function in support of enterprise marketing and growth objectives.
- Serve as the senior strategic advisor on consumer, patient/family, and referring physician insights, analytics, segmentation, brand measurement, competitive intelligence, and campaign effectiveness.
- Develop and operationalize a multi‑year roadmap for research, measurement, dashboarding, and advanced analytics capabilities.
- Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and data leaders to align insights and analytics to organizational priorities.
- Build a culture of evidence‑based decision‑making across the department and broader enterprise.
- Lead the enterprise consumer and referring physician insights agenda to deepen understanding of audience needs, preferences, perceptions, behaviors, motivations, and barriers.
- Design and oversee qualitative and quantitative research across a wide range of business needs, including:
- Audience and market understanding
- Referring physician attitudes, preferences, and referral drivers
- Consumer/patient-family decision‑making
- Brand and message testing
- Customer journey mapping
- Service line/foundation‑specific research
- Competitive and market landscape assessments
- Marketing campaign impact studies
- Establish research standards, methodologies, vendor management practices, and insight dissemination processes.
- Translate research findings into strategic recommendations for marketing, messaging, access, experience, growth, and relationship‑building initiatives.
- Develop and lead an enterprise brand health measurement strategy, including awareness, consideration, preference, perception, differentiation, and reputation tracking.
- Monitor brand performance over time and identify drivers of change across key audiences and markets.
- Lead competitive intelligence efforts to assess market dynamics, competitor positioning, messaging, service offerings, media activity, and emerging trends.
- Integrate brand, market, and competitive insights into strategic planning, campaign development, and growth recommendations.
- Lead development of an enterprise segmentation strategy for consumers and, where relevant, referring physicians.
- Define audience segments using research, demographic, psychographic, attitudinal, behavioral, CRM, and utilization data.
- Partner with marketing, CRM, digital, and strategy teams to operationalize segments across campaign planning, personalization, content, channel strategies, and journey orchestration.
- Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.
Bachelor’s Degree, Masters Preferred. Business administration, marketing, business, public health, statistics, economics, social sciences, data analytics, or a related field.
Experience10+ years experience.
#J-18808-LjbffrPosition Requirements
10+ Years
work experience
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