Brand Ambassador

Nixie Beverage Company is one of the fastest-growing beverage brands in America and home to the #1 New Modern Soda in natural! From the family behind Late July Snacks and Cape Cod Chips, Nixie is well-funded, mission-driven, and rapidly expanding. With incredible momentum and a bold new Zero Sugar Soda line, we’re building a passionate team to help us change the future of beverage.

We’re looking for an energetic, outgoing, and highly motivated Team Lead Brand Ambassador to bring Nixie to life across The Greater Boston Area
. This role is equal parts field execution, team leadership, social media content creation, and brand storytelling, perfect for someone who loves being on the ground, engaging with people, and making things happen.

You’ll work directly with the Brand Activation Manager to execute retail demos, sampling activations, product drops, and events
, while helping lead and inspire a team of ambassadors in the field.

This is a chance to be on the front lines of building a brand, meeting consumers, creating memorable experiences, and directly impacting growth in The Greater Boston Area
. If you thrive in high-energy environments and love connecting with people, this role is for you.

This role is equal parts field execution, team leadership, social media content creation, and brand storytelling, perfect for someone who loves being on the ground, engaging with people, and making things happen.

You’ll work directly with the Brand Activation Manager to execute retail demos, sampling activations, product drops, and events
, while helping lead and inspire a team of ambassadors in the field.

• Lead and execute retail demos, street team activations, product drops, and events across The Greater Boston Area
• Act as the face of the brand—engaging consumers, driving trial, and increasing sales
• Manage and support a team of brand ambassadors during activations
• Help plan and identify new sampling opportunities aligned with brand goals
• Drive and manage the Nixie Bronco fleet vehicle for activations and product transport
• Capture social media content in the field (photo/video) to support marketing efforts
• Ensure all activations are executed with strong brand presence and high energy
• Track and report on sampling numbers, performance, and insights
• Build relationships with retail partners, event staff, and local communities

• Outgoing, approachable, and genuinely love talking to people
• Comfortable initiating conversations and getting people excited to try something new
• A natural leader who can motivate a team and lead by example
• Highly organized and reliable, you can juggle multiple activations and details
• Not afraid to get their hands dirty
• Problem solver and self-starter mindset with a “make it happen” attitude
• Passionate about better-for-you beverages, wellness, or lifestyle brands
• Comfortable being on your feet and working in fast-paced, social environments

• 1–3+ years of experience in brand ambassador work, events, or experiential marketing
• Previous team lead experience
• Valid driver’s license and comfortable driving a branded vehicle (Bronco)
• Ability to work flexible hours, including weekends and evenings
• Able to lift multiple 25 lb cases repeatedly
• Based in or willing to travel throughout The Greater Boston Area

• Salary commensurate with experience
• Unlimited growth potential
• Medical, dental, and vision insurance
• All the Nixie you can drink
• Opportunity to grow within a fast-growing beverage brand
• Hands-on experience building a brand in one of the most exciting markets

Qualified candidates should submit a cover letter and resume with salary requirements to Linked In or  We look forward to hearing from you!