Lifecycle Marketing Manager

WHO WE ARE

If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on‑water experiences at home with workouts led by world‑class athletes.

At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey — from lead capture and nurture through onboarding, engagement, retention, and reactivation.

This role will focus on executing and optimizing lifecycle marketing programs across email, push, SMS, and other channels to support both prospective customers and active members. You’ll partner closely with Creative, Product, Analytics, and Site teams to build personalized customer experiences that drive purchases, increase member engagement, reduce churn, and improve long‑term customer value.

The ideal candidate is highly detail‑oriented, data‑driven, collaborative, and excited to continuously test and improve lifecycle programs in a fast‑paced business. This role will report to the Senior Manager of Lifecycle Marketing.

• Build, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable
• Support the full customer lifecycle, including lead capture, lead nurture, conversion, onboarding, member engagement, churn prevention, and reactivation efforts
• Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices

• Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement
• Help evolve trigger‑based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications
• Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation

• Partner with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long‑term member value
• Collaborate with Site teams on lead capture forms, landing pages, and acquisition flows to support lead generation and conversion optimization
• Collaborate with Analytics teams to develop reporting frameworks, audience insights, and lifecycle performance recommendations
• Support broader lifecycle roadmap planning by bringing forward testing ideas, customer insights, and optimization opportunities

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high‑growth consumer business
• Hands‑on experience building and managing campaigns within a CRM or marketing automation platform;
  Iterable experience strongly preferred
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
• Analytical and data‑driven, with experience using campaign performance insights to inform testing and optimization strategies
• Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
• Highly detail‑oriented with strong organizational and project management skills, including campaign QA and execution management
• Strong cross‑functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
• Self‑starter who is comfortable…