Director, Content Marketing

US
- Headquarters
- Maryland
- Columbia , US
- Hybrid
- Massachusetts
- Boston

Who is Tenable?

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #One Tenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters.

We deliver results that exceed expectations and we win together!

Your Role:

Tenable is seeking an experienced Director of Content Marketing who will act as the architect of our content strategy, ensuring our thought leadership and marketing assets are strategic and differentiated. Your mission is to bring clarity, consistency and authority to our messaging, positioning Tenable as the undisputed leader in exposure management, winning the trust of the CISO, and empowering the practitioner.

The ideal candidate will bring cybersecurity experience and a journalistic approach to developing content that engages and informs technical B2B audiences. Sitting at the intersection of Corporate Communications, Tenable Research, Product Marketing and Revenue Marketing, this leader will transform proprietary research, executive expertise and customer insights into compelling market narratives. Reporting to the Vice President of Corporate Communications, the Director will lead the content marketing team, combining strategic planning with hands‑on writing and editorial leadership.

• Lead Programmatic Growth: Maintain and grow Tenable’s leadership position by driving the global Exposure Management Leadership Council. This requires helping to nurture and support Tenable’s CISO relationships, coordinating regular discussions and peer‑to‑peer engagement, and translating technical and process insights into regular original reports and content. Act as a valuable partner for Tenable Research, influencing the research calendar and pillar research initiatives that support thought leadership, competitive differentiation and customer engagement.
• Champion SEO/GEO (Generative Engine Optimization): Implement a GEO‑first approach to all external marketing content. Ensure Tenable’s assets are optimized for visibility, authority and citation potential across AI‑powered answer engines, AI‑assisted search and traditional search results.
• Utilize AI as a Content Marketing Accelerator: Implement and manage AI‑enabled content workflows that drive efficiency, scalability and quality.
• Own the Editorial Framework: Serve as a champion of the Tenable editorial voice across our external thought leadership materials. Manage the editorial calendar, blog strategy, and writing style guide to ensure a cohesive, high‑quality narrative across all touchpoints. Must be able to quickly generate blog copy, especially for rapid response and often on highly technical cybersecurity topics. Must be comfortable editing technical and research content on cybersecurity topics.
• Drive Multi-Format Excellence: Direct the creation of high‑impact content including research reports, SEO/GEO‑optimized web pages, video scripts and other forms of derivative content to drive long‑term engagement. Map derivative content strategies to the buyer journey. Ensure every asset reflects our competitive differentiation and speaks directly to our target personas.

• Matrixed
  
  Collaboration:
  
  Serve as a trusted advisor to key stakeholders within Corporate Communications, Product Marketing, Product Management, Research, Web, Creative and Revenue Marketing. Translate business priorities into effective, actionable content initiatives.
• Data-Dri…