Growth and Engagement Marketing Lead (DTC Channels

Growth and Engagement Marketing Lead (DTC Channels)

Location:

Boston

Outcomes4

Me is on a mission to democratize healthcare and improve outcomes by empowering every cancer patient, whomever and wherever they are, with the tools and resources that enable them to take a proactive approach to their care. Founded in 2017, our award‑winning AI‑driven platform provides personalized evidence‑based treatment options and resources to cancer patients across the globe in real‑time. Our headquarters are based in Boston, MA - the global epicenter of healthcare innovation and delivery.

Hear directly from patients how we have helped them here. You can also find our most recent awards and recognition here and learn about our business model here. Outcomes4

Me is an exciting health technology startup playing a central role in health equity within oncology. We won’t rest until we end cancer as we know it!

One of our core values is ‘do well while doing good’. Even if you don’t check off all the boxes below, if you are passionate about doing well while doing good, we encourage you to apply. Outcomes4

Me is full of exceptional people that don’t fit a mold but we are all united by our passion to transform healthcare and help patients. Join us!

We are seeking a data‑driven and hands‑on Growth Marketing and Engagement Marketing Lead to drive and execute our direct‑to‑patient product marketing strategy. The Growth and Engagement Marketing Lead will play a pivotal role in helping more cancer patients discover Outcomes4

Me and be supported during their journey. This role will report directly to the Chief Product Officer and will own user acquisition, engagement, and retention across digital channels, including SEO, paid media, CRM, email, and app push notifications.

• CRM & Retention: Own lifecycle messaging strategies across email and push notifications to increase engagement and retention.
• Function as the main point‑of‑contact for CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs.
• Lead operational planning for CRM program execution including setting up complex automated communication journeys; defining business rules for content, triggers, segmentation, channel, and cadence; maintaining promotional calendars.
• SEO: Develop and execute organic search strategies to grow qualified traffic and improve discoverability.
• Paid Media: Manage and optimize paid online and offline channels (Google, Meta, TV, etc.) to scale user acquisition cost‑effectively.
• Campaign Marketing: Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns.
• Analyze performance across all DTC channels, identify insights, and run A/B tests to improve CAC, LTV, and activation rates.
• Analyze campaign performance, and identify insights from user behavior. Establish and maintain a disciplined experimentation agenda across channels, and deliver systematic reporting on performance to improve CAC, conversion rates, and app usage.
• Partner with cross‑functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users.
• Ensure compliance with healthcare marketing regulations and best practices.

• Care deeply about what you do and about transforming cancer care.
• Have a passion for healthcare, life sciences, data and analytics, and technology.
• Have a sincere interest in working at a fast‑paced engineering and product‑led startup, and the ability to scale with the organization as it grows and its needs change over time.
• Excel by seeking professional and personal hypergrowth.
• Keep up with an unrelenting pace (the week, not the quarter).
• Can balance strategic priority‑setting with campaign‑level execution and testing.
• Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change.
• Bring critical thought and opinion.
• Embrace differences and disagreement to get things done and move forward: we will only succeed if we make the impossible possible.

To be successful…