Email Marketing Specialist

Duration: 12+ Months (Possibility of Extension/Conversion)
Job Description

The Digital Marketing Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives.

• Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS.
• Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns. Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance.
• Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, and various development teams to activate, maintain, and innovate campaign activations and technical processes.
• Develops marketing campaigns in accordance with email best practices and CRM team SOPs to ensure alignment with project objectives, accurate tracking and reporting of performance, and proper functioning of all response channels.
• Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.

• 1+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Salesforce CRM, Marketo or Eloqua
• Experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests

• Experience with Salesforce Marketing Cloud
• Working knowledge of Agile methodologies
• Proficient with MS Office Suite, with a focus on Microsoft Excel

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."