Director, Marketing Operations, Technology, Analytics

• Lead a team across marketing operations, marketing technology, and marketing analytics
• Balance near-term execution with longer-term capability building and communicate trade-offs when priorities change
• Define and evolve the operating model, governance, and cross-functional processes for scalable campaign and lifecycle execution
• Own the martech strategy and roadmap, including marketing automation, CRM and audience data, CDPs, web content systems, advertising operations, analytics, and workflow tools
• Ensure marketing systems and data flows work together across Salesforce, Hub Spot, Iterable, Word Press, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies
• Drive collaboration across Marketing, Sales, Product, and Engineering to evolve the martech stack and deliver AI-driven processes
• Evolve the architecture of marketing-owned web experiences, including usability, testing, and analytics
• Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis
• Translate marketing performance into channel- and segment-level investment decisions, forecasts, and scenarios
• Set standards for analytical quality and storytelling, focusing the team on proactive decision support and analysis

• 10+ years of experience in Marketing Operations, Technology and Analytics
• Proven experience leading through managers and developing high-performing, multidisciplinary teams of operators, technologists, analysts, and data professionals
• Strong judgment balancing strategic leadership with functional depth across marketing operations, technology, and analytics
• Ability to create clarity, prioritization, and structure in a fast-paced, ambiguous, changing environment
• Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDP or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and BI tools
• Deep experience translating marketing data into full-funnel insights across acquisition, paid media, SEO/GEO, attribution, and retention
• Experience implementing and improving marketing processes and technology across web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions
• Experience with marketing web content management and landing pages, including personalization, testing, and optimization
• Experience building or implementing AI enablement programs, including use‑case prioritization, guardrails, tool and risk evaluation, and responsible adoption
• Excellent communication, executive presence, and interpersonal skills
• Customer- and partner-first mindset with an outcomes‑focused approach to testing, learning, iterating, and scaling
• Ability to travel up to 5 days per quarter
• Applicants must be able to work without employer sponsorship; ez Cater does not sponsor work visas or legal permanent residence

Demonstrates expertise in leading marketing operations, technology, and analytics, with a strong focus on developing high-performing teams and implementing effective marketing strategies. Proficient in managing marketing data architecture and driving AI-enabled processes to enhance campaign execution and performance measurement.

• Marketing Operations Leadership
• Martech Strategy Development
• Data Analytics and Insights Cross‑Functional Collaboration
• Marketing Technology Architecture

• Marketing Operations
• Marketing Technology
• Marketing Analytics
• CRM Systems
• Marketing Automation
• CDP Implementation
• Web Analytics
• Attribution Modeling
• Data Integration
• AI Enablement Programs

• Excellent Communication
• Interpersonal Skills
• Strategic Judgment
• Clarity and Prioritization
• Customer-Focused Mindset

• Campaign Execution
• Lifecycle Marketing
• Performance Measurement
• Usability Testing
• Personalization

• Salesforce
• Hub Spot
• Iterable
• Word Press
• ActionIQ
• Google Marketing Platform
• Google Analytics
• BI Tools