E-Commerce Email Marketing Strategist

The E-Commerce Email Marketing Strategist is a mid-level, client-facing position on the Inbound Team reporting to our Associate Director of Lifecycle Marketing (e-Commerce). This role will be responsible for working directly in-platform (Klaviyo), as well as owning conversations about performance and technical setup (automated workflows, database, audiences, etc.).

This team member will work closely with our Client Services, Web, Paid Search, and Paid Social teams. We are looking for someone who is a confident communicator, works well within a team, has strong time-management skills, and can thrive in the fast-paced environment of an integrated agency. If you are a person who has a product-owner mentality around your experience with Klaviyo, then this role offers a unique opportunity to help define how we service clients on Klaviyo and to serve as a thought leader on the Email and Automation Team.

• Execute your clients’ lifecycle marketing plans proactively in order to meet schedules, performance, and budget goals.
• Take the lead in reviewing monthly performance reports to highlight wins, areas of improvement and recommendations for future programs.
• Strong organizational skills. Must be very detail-oriented and able to manage multiple projects and tight deadlines.
• Identify potential issues or challenges to campaign or project completion and recommend solutions.
• Manage all elements of email marketing initiatives - strategies, programs, and calendars.
• Create and implement email marketing calendars that are integrated with other
• marketing initiatives.
• Own client relationships and work effectively to determine the vision of the campaign and ensure execution from the team.
• Ensure timely and successful deployment of all targeted email campaigns.
• Ability to multitask, prioritize and coordinate activities to meet multiple agile deadlines.
• Partner and collaborate cross-functionally with internal teams.
• Own email marketing thought leadership.

• 4+ years of email marketing experience - agency experience strongly preferred
• 2 years of Klaviyo experience at a minimum
• Experience leading and executing strategy for an E-commerce brand.
• Strong familiarity with email marketing service providers and marketing automation technologies like Marketo, Mail Chimp, Active Campaign, Hub Spot, Braze, etc.
• Proven track record with cross-functional collaboration and achieving high customer satisfaction
• Experience involving client engagements around marketing automation technology, email marketing, and/or lead generation
• Experience with in the digital advertising landscape and related technologies
• Familiarity with marketing initiatives and goals; comfort with business analytics and producing data-driven insights and reports
• Interest in or experience being a mentor
• A “lean in” personality willing to immerse themselves in learning the client’s business
• Outstanding interpersonal skills; excellent verbal/written communication skills, both internally and with clients
• Initiative and ability to work in a team environment
• Relevant work experience in a marketing role - tactical experience building and managing marketing campaigns utilizing lead generation and lead nurturing strategies
• SMS experience in platforms like Sakari and Attentive

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, , IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all…