Sr Manager, Market Development – Industry Growth Lead

Client Growth All Practice Areas Boston, MA, Charlotte, NC, New York, NY, Washington, DC

At K&L Gates, we are looking for smart, imaginative and hard-working people with diverse backgrounds, experiences and ideas to join us. Perhaps our search for talented visionaries and your search for important and impactful work lead to the same place.

As a member of the Global Client Growth team, the Market Development Senior Manager will have responsibility for developing and executing marketing and business development programs for the firm’s financial services industry team and asset management and investment funds practice group. The Market Development Senior Manager will collaborate with respective firm and industry leadership, as well as individual lawyers and members of Client Growth, to help strategize, plan, and support current and future-focused market development activities with special attention on go-to-market strategy, pipeline development, and sales enablement.

• Work with leadership to identify market opportunities and target audiences and co‑develop and implement industry‑centric business development strategies consistent with the firm’s strategic initiatives
• Collaborate closely with lawyers and members of Client Growth’s content development and events teams to develop and manage, from inception to completion, market‑specific content campaigns, marketing collateral, and events with a goal of increasing visibility of industry capabilities and generating client opportunities
• Maintain a strong knowledge of the respective markets, including business trends and competitive landscape for legal services
• Identify potential press opportunities and collaborate with the public relations team to turn these opportunities into media exposure; identify lawyers to be sources with key media contacts
• Collaborate to provide insight and feedback on industry goals for rankings and awards; determine strategic categories and lawyers for focus and inclusion
• Develop and drive pipeline development process and lead the key account program within the financial services industry team
• Identify revenue expansion opportunities and develop cross‑market initiatives by matching firm solutions to client needs within specific markets and/or practices
• Develop and maintain personal connections in the business community to help in lead generation

• Collaborate with lawyers to execute business development activities and plans using resources across the firm’s network for support
• Work closely with lawyers, other Client Growth team members, and firmwide personnel to develop a strategic approach to significant opportunities and assist the pitches and proposals team with creating proposal content, preparing RFP responses, writing proposals, creating presentations, and maintaining industry qualifications for new business
• Support business development efforts by identifying potential leads, collecting and sharing market and industry intelligence, representing the firm at networking events, tracking business development activity, identifying professional and trade associations with which we should affiliate
• Coach lawyers as they prepare for significant business development opportunities, follow up on outcomes, and conduct client debriefings

• Own the documentation, management, and transfer of the industry’s business development and marketing norms and protocols and ensure that all team members globally are equipped with the institutional knowledge to support the industry
• Manage knowledge bank of relevant lawyer experience
• Strategize and co‑develop annual marketing and business development budget with leadership
• Assist in orienting new lawyers by communicating Client Growth’s department structure and capabilities, and helping with initial integration into the firm and business development activities
• Assist in the mentoring, training and ongoing development of teammates
• Serve as a member of Client Growth team through executing firm wide initiatives as assigned and participating in other projects

• Minimum of seven years of marketing, business development and/or…