Demand Generation Manager, Industrials & Manufacturing

Demand Generation Manager, Industrials & Manufacturing About commerce tools

Real innovation starts with a strong foundation, and at commerce tools, that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today.

At commerce tools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits.

Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.

Your Impact

As Demand Generation Manager, Manufacturing and industrials
, you will own pipeline generation for commerce tools within the Manufacturing and industrials vertical. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline.

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Manufacturing and industrials - multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
• Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive round tables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
• ABM Program Ownership: Partner with Sales and Rev Ops to identify target account lists in Manufacturing and Industrials and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
• Channel & Program Selection: Determine the right mix of channels; paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them.
• Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
• Sales & BDR Alignment: Work closely with Sales and BDR teams covering Manufacturing and Industrials accounts to ensure campaigns are timed, targeted, and followed up on effectively.

What Sets You Apart

You're a creative, execution-oriented marketer who's comfortable owning a number and figuring out the fastest path to it. You know how to translate industry nuance into campaigns that resonate with a specific, often risk-averse buyer, and you're equally comfortable planning an executive dinner and building a paid ABM sequence.

You bring:

• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive round tables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills; comfortable working closely with Product Marketing (who provide use cases), Sales, and Rev Ops.
• Proficiency with marketing and campaign tooling such as Hub Spot, Demand Base, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: a genuine curiosity for using AI tools to work smarter for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Nice to have:

• Experience marketing to the…