Manager, Marketing Content

Join our community and experience Emerson College!

Reporting to the Creative Director in the Office of Marketing & Communications the Manager, Marketing Content leads the development of recruitment and enrollment-focused marketing content and storytelling designed to engage prospective students and families across the enrollment funnel. The Manager serves as a primary writer for student-centered enrollment marketing content, including campaign messaging, email, advertising, print, social media, and student storytelling.

Working in lockstep with the Director of Enrollment Marketing, and collaborating daily with the teams in Enrollment, Admissions and Marketing & Communications, the Manager helps bring Emerson’s brand and student experience to life across channels.

ESSENTIAL JOB DUTIES Write and develop enrollment marketing content across email, advertising, print, social media, and digital campaigns.

Develop campaign messaging, headlines, concepts, calls to action, and other marketing copy for recruitment and yield initiatives.

Write and edit student stories, profiles, social content, and other audience-focused marketing communications.

Manage enrollment-focused content calendars and content production schedules.

Develop social media concepts, copy, hooks, and scripts for prospective student audiences.

Coordinate and oversee student content creators, other content contributors.

Collaborate with Digital Content Creators on social strategy and admissions focused social content.

Collaborate with the Director of Enrollment Marketing on campaign concepts, messaging, content strategy, and brand storytelling.

Partner with Admissions and campus stakeholders to identify compelling student stories and experiential learning opportunities.

Repurpose and optimize content across platforms, audience segments, and stages of the enrollment funnel.

Use marketing and content performance insights to inform and strengthen future content.

Ensure all content aligns with Emerson College brand standards and enrollment messaging priorities.

All other duties as assigned.

QUALIFICATIONS – Qualifications are deemed required or preferred and represent what is needed to effectively perform job.

Bachelor’s degree in marketing, communications, writing, journalism, or related field required.
5–7 years of experience in marketing writing, copywriting, content marketing, or storytelling-focused marketing roles required.

Experience writing for integrated marketing campaigns across email, advertising, print, digital, and social media required.

Experience developing content for social platforms including Instagram, Tik Tok, You Tube, and emerging platforms required.

Higher education or Gen Z audience experience preferred.

Proficiency with Canva, Capcut, and Adobe Creative Suite preferred.

KNOWLEDGE, SKILLS, AND ABILITIES – May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with the job.

Strong portfolio demonstrating marketing writing, campaign work, brand storytelling, and social content.

Exceptional copywriting, editing, storytelling, and content planning skills.

Strong understanding of marketing campaigns, audience segmentation, channel strategy, and the enrollment or customer journey.

Strong understanding of the social media landscape, platform trends, and audience behaviors.

Ability to develop compelling messaging and adapt content across channels and audiences.

Strong organizational, project coordination, and time management skills.

Excellent written and verbal communication skills with strong attention to detail.

Ability to manage multiple projects simultaneously in a deadline-driven environment.

Strong interpersonal skills and ability to collaborate effectively across teams and departments.

Commitment to accuracy, organization, and high-quality work.

Interest in higher education enrollment strategy, student engagement, and marketing communications.

PHYSICAL ABILITIES – Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this…