FSO, Business Consulting - Studio & Marketing Transformation - Senior

Location:

New York, Boston, Charlotte, Philadelphia, Washington, Atlanta

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We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.  Join EY and help to build a better working world.

EY's Studio+ is where strategy meets creativity, data, and technology. We help Financial Services leaders - across WAM, BCM, and INS - design and run marketing engines that are measurable, modern, and customer-centric.

** The opportunity*
* We are seeking a Senior Consultant to join our Marketing Transformation team within Studio+. You will own discrete work streams on client engagements, translating ambiguous marketing problems into structured analyses, recommendations, and pragmatic roadmaps. This role is ideal for someone who has built a foundation in marketing or consulting and is ready to take greater ownership across the full marketing value chain - from strategy and operating model through operations, performance measurement, and forecasting.

** Your key responsibilities*
* - Lead work streams across marketing strategy, marketing operating model design, marketing operations, performance measurement, and marketing forecasting.

- Develop deliverables for FS clients in WAM, BCM, and INS: target operating models, segmentation, ABM strategies, onboarding journeys, loyalty/retention programs, crosssell frameworks, and marketing performance frameworks.

- Apply emerging approaches such as GEO (Generative Engine Optimization), AI-driven personalization, and agentic marketing in client recommendations.

- Leverage AI tools (e.g., ChatGPT, Microsoft Copilot, Gemini, AI-enabled martech) to accelerate analysis, content generation, journey design, and client deliverables.

- Support B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisors, brokers, distribution partners) engagements.

- Contribute to proposals, points of view, and business development.

** To qualify for the role, you must have*
* - Bachelor's degree; MBA or Master's is a plus.

- 3-5 years of experience in marketing consulting, an in-house marketing team, an agency, or a Financial Services marketing function.

- Hands-on experience in at least one FS sub-sector (WAM, BCM, INS) or a strong intent to specialize in FS.

- Working knowledge of modern martech (CDPs, marketing automation, analytics platforms) and emerging trends (AI, GEO).

- Practical experience using AI tools to deliver work products and improve productivity.

- Experience with B2B and/or B2C marketing programs; exposure to B2B2C is a plus.

- Strong structured-thinking, communication, and storytelling skills.

- Willingness to travel 50-80%.

** Ideally, you'll also have*
* - Exposure to ABM platforms, CDPs (e.g., Salesforce, Adobe), and analytics tooling.

- Experience with AI-enabled marketing tools, prompt engineering, or AI agents for marketing use cases.

- Experience contributing to RFPs or proposals.

- Certifications in marketing, analytics, or martech platforms.

** What we offer you*
* At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn  more .

+ We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business.  The base salary range for this job in all geographic locations in the US is $97,300 to $178,300.  The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $116,700 to $202,600.  

Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.  In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

+ Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client…