Director, Marketing Operations

Responsibilities:

• Build marketing operations from the ground up for pre-launch and launch activities.
• Develop standardized workflows for campaign planning, review, approval, execution, and measurement.
• Integrate and optimize marketing technologies and CRM systems to drive performance.
• Conduct process audits and support compliance discussions.
• Oversee print content lifecycle, including fulfillment systems, documentation, and training materials.
• Establish annual marketing calendars and integrated launch execution plans; ensure flawless commercial promotional execution.
• Lead the promotional review process (MLR/PMRC), chair the Promotional Medical Review Committee (PMRC), and implement MLR/PMRC SOPs, governance, workflows, escalation pathways, and operating procedures.
• Manage PMRC calendars, submission queues, reviewer workflows, agendas, documentation, and approvals.
• Lead MLR/PMRC training and onboarding for marketing teams, reviewers, and relevant stakeholders.
• Develop and track MLR/PMRC KPIs and drive continuous improvement.
• Manage agencies/vendors (AOR, digital, production/print, promotional fulfillment, martech), including scopes of work, budgets, timelines, and performance.
• Manage marketing operating budget, forecasts, purchase orders, contracts, and invoice approvals; drive efficiencies and cost savings.
• Ensure promotional materials comply with FDA regulations and company policies; maintain documentation and drive inspection readiness.
• Lead commercial congress planning: own congress calendar, timelines, deadlines, and execution needs.
• Support marketing technology roadmap and omnichannel deployment; ensure content versioning, tracking, and retirement.
• Manage marketing launch project plans and governance; monitor milestones, risks, dependencies, and deliverables.

• Bachelor’s degree in a relevant discipline.
• 8+ years in commercial biopharma/biotech with 4+ years in marketing operations, commercial operations, or launch management.
• Experience supporting at least one oncology product launch (preferred).
• Strong understanding of promotional review processes (MLR/PMRC) and promotional compliance/governance/risk management.
• Experience managing agencies and external vendors.
• Experience building commercial organization infrastructure and processes.
• Strong cross-functional leadership and communication skills.

• Ability to work across Medical/Legal/Regulatory/Compliance, IT, and Commercial to execute compliant marketing programs.