Marketing Manager

Position Summary

City Winery is seeking a creative, highly organized, and results-driven Marketing Manager to

lead local marketing for City Winery Boston. This is a hands‑on role responsible for driving awareness, audience growth, customer engagement, and revenue across our core business pillars:
Live Entertainment, Food & Beverage, Wine, Membership, and Private Events. The ideal candidate combines strategic thinking with strong execution, understands the Boston market, knows how to build audiences and relationships, and uses data to continually improve performance.

• Competitive pay
• We are a rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals.
• nDORFins program designed to promote a healthy and active lifestyle!
• 401K (and yes we match!)
• Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D Insurance
• Free Family Meal
• Tickets to available shows

And more!

• Develop and execute integrated local marketing plans that drive ticket sales, restaurant traffic, wine and membership engagement, private event leads, and overall brand awareness.
• Build 360-degree campaigns across email, social media, digital advertising, partnerships, PR, radio, print, grassroots promotion, and in-venue marketing.
• Maintain the local marketing calendar and identify opportunities to cross-promote City Winery's entertainment, dining, wine, membership, and private event experiences.
• Monitor performance and adjust marketing activity based on ticket sales, customer behavior, campaign results, and business priorities.

• Develop targeted campaigns for concerts and ticketed programming in partnership with Programming and the national Marketing team.
• Identify artist-specific audiences, affinity groups, cultural organizations, media partners, and communities that can help expand reach and drive ticket sales.
• Maintain strong visibility for City Winery programming across relevant local media, event calendars, tourism organizations, and community partners.

• Partner with the Digital Marketing team on targeted email campaigns, audience segmentation, database growth, customer acquisition, and retention.
• Manage Boston's local social presence and develop compelling, locally relevant content across key platforms.
• Capture and coordinate photo and video content showcasing artists, concerts, wine, food, special events, and the overall City Winery experience.
• Use performance data and customer insights to continually improve digital marketing effectiveness.

• Build relationships with Boston-area businesses, cultural organizations, universities, hotels and concierges, tourism partners, media, influencers, creators, and community organizations.
• Develop strategic partnerships and promotional opportunities that introduce City Winery to new audiences and generate measurable business value.
• Work with City Winery's PR resources to identify compelling local stories, media opportunities, and partnerships around artists, events, wine, food, and hospitality.
• Partner with Food & Beverage, Wine, Membership, and Private Events teams to promote dining, culinary programming, tastings, wine experiences, memberships, corporate events, weddings, and celebrations.
• Ensure Boston's website content, listings, promotional materials, and customer‑facing marketing are current, compelling, and consistent with the City Winery brand.
• Work closely with the General Manager, Programming, Digital Marketing, Creative Services, Private Events, Food & Beverage, Box Office, and Operations to align around priorities and business objectives.
• Stay current on Boston's entertainment,…