Field Marketing Manager
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-09-12
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-12
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Digital Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
- Lead the North America field marketing function, including two SDRs and an Events Lead
- Manage inbound leads from events, webinars and other marketing activity from qualification through handoff and follow-up
- Partner with sales teams to improve follow-through on qualified leads and identify opportunities that are not being progressed
- Plan targeted outbound campaigns with SDRs using marketing automation and account-based marketing tools such as 6sense
- Tailor campaign messages to specific audiences and events
- Coordinate field activity and campaign execution across a decentralized North America sales organization
- Focus team work on conversion quality and pipeline outcomes
- Approximately 10 years of experience in field marketing, including marketing automation and account-based marketing campaigns
- Experience managing or developing SDR teams and coordinating closely with sales
- Ability to build targeted, multi-touch campaigns for complex buying journeys spanning 12 to 18 months
- Experience in complex healthcare, life sciences or comparable B2B buying environments
- Deep understanding of complex B2B buying journeys
Demonstrates expertise in leading field marketing initiatives, managing SDR teams, and executing targeted multi-touch campaigns within complex B2B buying environments, particularly in healthcare and life sciences.
Highest-signal resume keywords- Field Marketing Leadership
- Marketing Automation
- Account-Based Marketing
- SDR Team Management
- B2B Buying Journey Expertise
- Field Marketing
- Campaign Management
- Lead Qualification
- Multi-Touch Campaigns
- Pipeline Management
- Team Collaboration
- Communication
- Strategic Planning
- Healthcare
- Life Sciences
- B2B Marketing
- Sales Coordination
- 6sense
- Marketing Automation Tools
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