Manager, Flagship Event Content Management

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

If you're energized by shaping the stories customers experience on Service Now's biggest stages, thrive in highly matrixed environments, and know how to balance strategy, storytelling, and operational excellence, this role was built for you.

Role Overview

Own content planning and delivery for Service Now's flagship events, including the AI Summit series and Knowledge. This role is accountable for whether the content is right: aligned to the current platform narrative, appropriate to the audience, and consistent across regions and formats. It owns the content standard across these moments, ensuring sessions connect to the broader platform story and deliver a cohesive experience regardless of region, audience, or format.

Subject matter expertise sits with Product and Solutions Marketing content leads; this role ensures the sum of their work reads as one program. It also leads high-visibility special projects that shape how the team operates.

This role sits within Product and Solutions Marketing and partners closely with Strategic Events, Field Marketing, Brand, Communications, and other cross-functional teams in a highly matrixed environment. Success requires influencing stakeholders, driving alignment, and maintaining quality standards without direct authority.

This is an individual contributor role reporting to the Director, Flagship Programs.

Why This Role Matters

Service Now's flagship events are where strategy becomes reality. They are the moments when customers, prospects, partners, analysts, and employees experience the power of the platform firsthand.

This role serves as the steward of that experience, ensuring content across Knowledge, AI Summits, and future flagship programs tells one connected story. By bringing together narrative strategy, content governance, and operational rigor, this role directly influences how the market understands Service Now's platform, innovations, and vision at scale.

Key Responsibilities

Event Content Strategy & Portfolio Management (25%)

• Own the end-to-end content strategy and portfolio for AI Summits, Knowledge, and flagship event experiences, ensuring content priorities support business objectives, audience needs, and event outcomes.

• Manage the governed Product and Solutions event content catalog, including versioning, refresh cycles, approvals, and distribution for field marketing and regional stakeholders.

• Partner with regional stakeholders to ensure content meets local market needs without fragmenting the global story.

• Drive speaker planning, identification, enablement, and content readiness activities in partnership with Product & Solutions Marketing, event teams, and executive stakeholders.

• Maintain a consolidated view of content readiness and proactively surface risks before they impact delivery.

• Maintain a holistic view of flagship event content across products, solutions, industries, and executive priorities to ensure a balanced, connected customer experience.

• Connect event content planning to broader product launches, marketing campaigns, and corporate narrative priorities,…