Principal Digital Optimization Strategist

Who We Are

Fastr empower global brands and retailer s to move at the speed of change, do more with less, and grow their businesses. Fastr is the only AI-first Digital Experience Platform (DXP) that unifies insight and execution into one AI-native platform — so commerce teams can launch, test, personalize, and optimize every experience without developers or tech bloat. Our products power day-to-day execution and optimization.

Our services accelerate adoption, outcomes, and scal e. Global brands like GE, Toys R Us, Weber, Carhartt and New Balance trust Fastr to eliminate bottlenecks and sell more.

Are you a data-driven strategist with experience helping enterprise brands and eCommerce leaders optimize their omnichannel experiences? Do you thrive in a fast-paced environment where your efforts drive your customers ’s success every day? Are you a super curious person who likes to be on the cutting edge of the intersection of technical innovation and business value creation? If you answer yes, we want you to join our team as a Principle Digital Optimization Strategist!

The Principle Digital Optimization Strategist is a customer-facing, market-driving subject matter expert who uses data analytics and consulting skills to design, implement, and optimize data-driven, omnichannel programs that accelerate our clients’ ability to achieve business results. You will analyze customer data to create A/B tests and personalized campaigns, develop strategies for and client success, and provide ongoing guidance to maximize program ROI and conversion rate optimization (CRO).

Reporting into the Chief Customer Officer, this role sits at the intersection of customer advisory, digital optimization, and product marketing. You will split your time between hands-on customer engagement and consulting and advising the Fastr go-to-market and product teams to shape our narrative and inform our product roadmap.

You’ll serve as Fastr’s in-house digital optimization expert for both our customers and the market, helping enterprise brands:

• Identify growth and conversion opportunities
• Interpret digital performance data
• Turn insights into concrete testing and optimization strategies

You’ll partner closely with Sales, Marketing, Customer Success, and Product to define and communicate the value of Fastr Optimize, lead thought‑leadership initiatives, and guide brands toward smarter, faster digital decisions.

This role is ideal for someone who thrives at the crossroads of analytics and creativity; someone who can talk shop with digital leaders, make sharp CRO recommendations, and confidently represent Fastr on webinars, at events, in customer workshops, and in executive conversations.

• Digital Optimization Strategy, Consulting & Thought Leadership
• Deliver billable consulting engagements (e.g., optimization audits, strategy workshops, test planning, performance reviews).
• Onboard new clients by helping them launch their Digital Optimization programs by understanding their needs, setting goals, and developing account plans.
• Design, measure, and analyze Digital Optimization program effectiveness, and leverage AI-driven predictive analytics to identify optimization opportunities.
• Create customized user segmentation and personalization strategies and tailor marketing campaigns to individual customer habits and preferences.
• Conduct regular meetings and presentations to share findings and offer advice on how clients can improve their programs.
• Work with internal Fastr teams and client teams to execute strategies and analyze results.
• Focus on improving conversation rates and driving revenue growth through data-driven insights and personalized marketing.
• Act as Fastr’s optimization thought leader, shaping how we talk…