Program Coordinator, Creative Economy

About the Position

NEFA’s Creative Economy program strengthens New England’s creative community by supporting its visibility, connection, and knowledge building. This is in service of the vision of a sustainable, inclusive, and resourced New England creative economy that is valued by all New England communities. The Program Coordinator, Creative Economy, is a steward of programmatic and organizational goals, balancing a mix of front-facing and administrative tasks.

They work closely with users of Creative Ground.org, and other constituents within the New England creative economy; coordinate community engagement and promotional efforts that support and enhance the reach of NEFA’s programs, service, and impacts; and provide administrative and logistical support for department activities and events. They will play a critical role implementing narrative strategy and plans to grow and deepen engagement with New England’s creative economy network.

This position reports to the Senior Program Director, Creative Economy, and works in close coordination with the Program Manager. The Program Coordinator is responsible for organizing all communications and community building activity: implementing engagement and promotional campaigns and distributing materials; providing direct technical assistance to constituents and Creative Ground users; supporting meetings, workshops, trainings, and events; tracking trends, and cohort lists;

and building relationships and gathering stories to share with stakeholders and partners. This position requires relational care, excellent communication, attention to detail, and project coordination, an aptitude for online marketing, an appetite for learning new platforms and tools, comfort with direct constituent engagement and public speaking, and a passion for building community with New England’s artists and creative enterprises. This role collaborates with NEFA’s grant program staff to advance the organization’s mission and impact in the region, and with NEFA’s communications staff to support storytelling and enhance brand coherence across the organization.

• Coordinate with Senior Program Director and Communications Contractor to produce and distribute marketing content, campaigns, and materials to key stakeholders;
• Support the implementation of the department’s communications plan, clarify and improve processes, document updates, and support sharing with identified partners and stakeholders;
• Maintain the department’s editorial calendar, content lists, campaign plans, and toolkits for constituents;
• Edit and help distribute program communications, including monthly eblasts, blog posts, social media campaigns, and audience-specific invitations;
• Copyedit and manage Creative Ground site content in accordance with search engine optimization (SEO) best practices and maintain branding across platforms, events, and communications;
• Track and report on constituent response to communications, community engagement activity across platforms, and in-person events to inform program plans and activity;
• Support NEFA staff in their integration of Creative Ground and Creative Economy communications across relevant program activities including maintaining the staff toolkit and shared marketing calendar;
• Maintain Creative Economy Program contacts tracking in Salesforce.

• Coordinate and implement strategies to expand the Creative Ground user base and broader regional creative economy network using an existing rubric to research prospective, untapped, or underserved audiences;
• Connect with constituents to capture Creative Ground profile spotlights, community stories, and testimonials for data…