Marketing Manager

General Summary

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

• Develops and updates marketing materials aligned with marketing strategy and business objectives (e.g., branded websites, interactive visual aids, sales brochures).
• Enhances customer engagement by ensuring marketing pieces are uploaded to the CRM platform, administering speakers programs, and coordinating conference activities (promotional booths, conference materials).
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands.
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed.
• Collaborates with brand leaders to ensure metrics are in place to measure impact of tactics in field.
• Leverages best practices to develop key marketing insights.
• Acts as a resource for team members with less experience.

• Understand the target market at a high level.
• Broad understanding of regulatory rules and regulations.
• Understand brand strategy and its role in executing it.
• Ownership and broad accountability; flag issues to management when appropriate.
• Apply insights to tactics, business problems, and opportunities.
• Strong MS Office skills (PowerPoint, Excel, Word).
• Experience in pharmaceutical marketing or closely related fields.

• Bachelor's degree in marketing, business, scientific area, or related field.
• Typically requires 6 years of experience or equivalent combination of education and experience.

• $140,000 - $210,000

• Annual bonus and annual equity awards.

• Hybrid-Eligible or On-Site Eligible.