Senior Sponsorships Operations Advisor

• Support the Sponsor ships Team and Marketing Division
• Own budget planning and management, contracted ticket and hospitality asset strategy and execution, and measurement of results, impact, and value across sponsorship marketing programs
• Provide analysis and assistance for budgeting, financial planning, and asset optimization across sports and entertainment partnerships
• Act as day-to-day lead for assigned marketing sponsor ships
• Develop executive summaries and sponsorship activation recaps for senior leadership
• Consult with marketing leadership to assess needs and determine partnership activation objectives
• Oversee and synchronize resources, analyze data, and develop recommendations targeting customers, markets, and product opportunities
• Identify, develop, and manage budgets and plans across assigned sponsor ships
• Lead planning and implementation of marketing activations aligned with marketing strategy and divisional KPIs
• Provide logistical support for sponsorship-related programming
• Plan, develop, and distribute integrated communications for promotions and events
• Research and analyze metrics from sponsorship activations, digital campaigns, and community support initiatives
• Communicate sponsorship results with marketing leadership and key partner contacts
• Collaborate with Media, Social Media, Digital, Creative, Brand, Advertising, Field Marketing, and Creative Agency teams
• Negotiate, review, and edit sponsorship contracts and proposals
• Manage and execute sponsorship assets supporting sales incentives and recognition
• Complete other assignments or participate in projects as required

• Demonstrated experience providing customer-driven solutions, support or service
• Demonstrated experience developing, executing and communicating consumer facing activations
• Solid knowledge and understanding of budget management concepts
• Solid knowledge and understanding of marketing concepts, strategies, practices and tools
• Demonstrated experience managing multiple, moderate to complex projects
• Demonstrated experience in planning, data informed planning, analytical thinking, and decision-making
• Demonstrated ability to communicate effectively at all levels regarding marketing topics, objectives and metrics
• Travel requirements up to 10%
• Experience supporting a Marketing Sponsorship budget process
• Experience delivering executive-ready presentations
• Experience analyzing KPIs and presenting actionable insights
• Must work a minimum of 10 days per month from Madison, WI or Boston, MA
• Must not require current or future sponsorship for employment
• Successful completion of applicable background checks
• Signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

Demonstrates expertise in budget management, marketing strategy execution, and data analysis to optimize sponsorship activations and drive measurable results. Proven ability to communicate effectively with stakeholders and lead cross-functional teams in delivering impactful marketing initiatives.

• Budget Management
• Sponsorship Activation
• Data Analysis
• Project Management
• Executive Presentations

• Budget Planning
• Financial Planning
• Marketing Strategy
• Analytical Thinking
• KPI Analysis
• Consumer Facing Activations
• Logistical Support
• Contract Negotiation
• Project Execution
• Data Informed Planning

• Customer-Driven Solutions
• Effective Communication
• Collaboration
• Decision-Making
• Leadership

• Sponsorship Marketing
• Sports Partnerships
• Entertainment Partnerships
• Marketing Activations
• Integrated Communications