Product Marketing Manager, Travel

The opportunity

As Flywire continues to scale its Travel software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.

We serve more than 22,000 travel and hospitality businesses. This role covers both lines of our Travel vertical:
Hospitality, including hotels and boutique accommodations, and Experiential, including travel operators and DMCs. With Sertifi by Flywire, we cover the full path from contract to settlement, including digital contracts, deposits, and group event payments.

This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue. You will report to the VP, Product Marketing.

You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

• Define clear, differentiated positioning and value propositions for our Travel solutions
• Own Ideal Customer Profiles and buyer personas across the Hospitality and Experiential segments, grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales

• Lead go to market strategy for launches, releases, and commercial initiatives in Travel
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback

• Build and maintain high quality enablement materials including decks, battle cards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively across both lines of business
• Partner with Sales and Rev Ops to improve win rates, deal quality, and conversion
• Support deal strategy in competitive situations with clear articulation of value

• Synthesize customer feedback, win loss insights, and field input into actionable direction
• Build a strong understanding of travel and hospitality buyers, market dynamics, and competition, including gateways, point solutions, and incumbent PMS and CRM workflows
• Feed insights back into positioning, targeting, and product decisions

• Use AI to improve speed and quality across content, messaging, and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day to day execution

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve…