Marketing Manager Run Specialty

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Own and lead all aspects of marketing strategy, planning, and execution to engage New Balance consumers in partnership with priority Run Specialty accounts, including Fleet Feet, Road Runner Sports, Running Warehouse, Marathon Sports, and other strategic retail partners. Develop and deliver integrated marketing programs that drive meaningful consumer connections, elevate brand presence, and support business growth across digital, in-store, and community touchpoints within each retailer's ecosystem.

• Develop and execute annual and seasonal marketing plans for key Run Specialty accounts across digital, retail media, CRM, and in-store channels to drive brand awareness, consideration, and conversion.
• Lead impactful consumer activations, including race partnerships, community events, wear-testing programs, and product launch experiences that strengthen brand engagement and credibility.
• Serve as the primary marketing lead for key Run Specialty partners, managing retailer relationships, customized marketing programs, performance measurement, and budget oversight from sell-in through sell-through.
• Collaborate cross-functionally with Global, Regional, Category, and Sports Marketing teams, as well as external agencies, to deliver aligned, premium marketing execution and content creation.
• Leverage consumer, community, and retailer insights to identify growth opportunities, optimize marketing strategies, and elevate the New Balance brand within the running specialty channel.

• Bachelor's degree (or equivalent) with 5-8 years of marketing experience; proficient in Microsoft Office and marketing platforms, with flexibility to travel as needed.
• Strategic marketer with strong project management skills, capable of leading complex initiatives and collaborating effectively across cross-functional teams.
• Proven experience leading projects, managing multiple priorities, developing creative briefs, and driving marketing content from concept through execution.
• Strong verbal and written communication skills, with the ability to build relationships and influence stakeholders internally and externally.
• Deep understanding of running culture, specialty retail, and consumer marketing, with experience in sporting goods, athletic footwear/apparel, or related industries preferred.
• Demonstrated success executing community activations, race partnerships, and product launch campaigns that drive engagement, traffic, and sell-through.

Boston, MA Headquarters - (NB) Only Pay Range: $ - $ - $ Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a…