Specialist, Marketing Strategy & Operations

At ASICS, our Sound Mind, Sound Body philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

We are seeking a highly organized and proactive Specialist, Marketing Strategy & Operations to support strategic campaign planning and operational excellence across our physical and digital marketing channels. Reporting directly to the Manager, Marketing Strategy & Operations, this role supports the planning, execution, and continuous improvement of marketing campaigns and operational initiatives. Working collaboratively across Marketing and key cross-functional partners — including Merchandising, Sales, Retail Operations, Buying, and Creative — this role interacts with all levels of the organization, from coordinators and specialists to senior managers and VPs, helping ensure deliverables are executed effectively while identifying opportunities to streamline processes and drive organizational efficiency.

The ideal candidate is a highly organized, proactive self‑starter who can balance day‑to‑day campaign management with long‑term process improvement.

• This position does not have people leadership responsibilities.

• Support the planning, coordination, and execution of integrated marketing initiatives, including product launches, brand campaigns, experiential events, and promotional activations across physical and digital channels.
• Manage day‑to‑day project timelines, workflows, and deliverables to ensure campaigns are executed on time and stakeholders remain aligned throughout planning and execution.
• Partner with Marketing and cross‑functional teams, including Merchandising, Sales, Retail Operations, Buying, and Creative, to facilitate campaign development and execution from concept through launch.
• Proactively identify process improvement opportunities and support the implementation of new operational initiatives that enhance team efficiency and collaboration.
• Coordinate creative intake, project management, and workflow processes to ensure marketing assets are developed, reviewed, and delivered on established timelines.
• Maintain integrated marketing calendars and planning tools, aligning product, brand, retail, event, and promotional priorities across the business.
• Support post‑campaign recaps by gathering results, documenting key learnings, and identifying opportunities to improve future planning and execution.
• Champion operational best practices, process adherence, and documentation standards to drive consistency across marketing initiatives.
• Provide on‑site operational support for marketing events, activations, and brand experiences as needed, coordinating logistics and representing the Marketing Strategy & Operations team in the field.
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws

• Strong organizational and project management skills, with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Experience coordinating complex projects, workbacks, timelines, and deliverables in a fast‑paced environment.
• Experience using project management and collaboration platforms such as Asana, Trello, , or Smartsheet.
• Strong…