Director, Market & Client Communications

Director, Market & Client Communications

US-IL-Chicago | US-MA-Boston | US-TX-Dallas | US-CO-Denver | US-TX-Houston | US-CA-Los Angeles | US-Washington DC | US-WI-Milwaukee

• :
• Category:
  Business Development & Marketing
• Type:
  Regular Full-Time
• FLSA Status:
  Exempt
• Scheduled
  
  Hours:
  
  40+
• Workplace:
  Hybrid

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work.

We have over 2,300 people who are #Happyat Foley, and we think you will be too.

The Director, Market & Client Communications leads market-facing communications that strengthen Foley's brand reputation, elevate its visibility and engagement in the market, and advance client development, go-to-market priorities, and talent recruiting. This role shapes the firm's narrative for clients, prospects, referral sources, lawyers, business professionals, and recruiting audiences. The position focuses on demand creation, market differentiation, thought leadership, lawyer visibility, client-facing content, external storytelling, and recruiting-aligned brand communications.

It also develops targeted internal communications that help lawyers and business professionals understand Foley's market activity and effectively position its capabilities. This unique opportunity focuses on strengthening Foley's brand reputation, elevating its visibility and engagement in the market, and advancing client development in support of Foley's strategic goals. Responsibility for other communications functions resides elsewhere within the firm, including crisis management, executive, leadership, and internal communications.

• Develop and execute integrated external and go-to-market communications strategies that support Foley's client development, sector, practice, talent acquisition, recruiting, and market growth priorities.
• Direct and manage agency and external supplier support, including setting priorities, briefing and coordination across geographies, and managing communications budget and spending.
• Shape and steward Foley's market-facing narrative, ensuring that messaging clearly communicates the firm's differentiators, expertise, culture, and client value.
• Oversee public relations, awards nominations, rankings submission process, creative, social media, and content strategy to advance go-to-market and practice priorities, elevate the firm's capabilities and perspectives, and strengthen its visibility through timely, relevant market commentary.
• Partner with Business Development, Client Development, sector leaders, practice leaders, attorneys, Talent, and Recruiting to create communications plans that advance revenue growth, client engagement, lawyer visibility, employer brand strategy, law student recruiting communications, and lateral recruiting campaigns.
• Develop internal sales-enablement communications, including market updates, campaign summaries, capability talking points, and materials that help lawyers, business professionals, partners, and client-facing teams understand Foley's market activity and activate the firm's go-to-market strategy.
• Lead thought leadership strategy, editorial planning, and content development tied to priority industries, practices, client needs, market opportunities, talent positioning, and brand storytelling needs.
• Identify and elevate high-impact stories, insights, matters, client issues, lawyer perspectives, and people-related proof points through proactive public relations, profile-raising, and content opportunities that reinforce Foley's market position and talent value proposition.
• Develop messaging, talking points, media materials, bylined articles, alerts, client-facing content, social media content, website copy, recruiting-adjacent brand content and blog posts, internal market updates, and other external or go-to-market communications as needed.
• Partner with digital, creative, social media, events, rankings, marketing technology, Talent, and Recruiting to deliver integrated campaigns across appropriate external channels.
• Coordinate with Leadership Communications team to calendar and distribute internal sales-enablement communications via…