FedNow Go-to-Market Product Specialist

Company

Federal Reserve Bank of Boston Federal Reserve Financial Services (FRFS) delivers a suite of payments services to financial institutions via Fed Line® Solutions, FedNowSM, Fedwire®, National Settlement Service (NSS), Fed Cash®, FedACH® (Automated Clearing House), and Check Services. We are currently leading a strategic effort to transform FRFS to a national, enterprise-focused organization. Through our evolved structure, we will meet the needs of the marketplace for new products and services more quickly, seek to provide a more robust and unified customer experience across our financial service offerings, and create new career growth opportunities for FRFS staff.

The Federal Reserve has developed a new interbank 24x7x365 real-time gross settlement (RTGS) service with integrated clearing functionality, called the Fed Now Service. This service enables financial institutions to provide their customers with the ability to send and receive payments any time, any day, and have full access to those funds within seconds. This position is a unique opportunity to be part of this mission-critical Federal Reserve initiative that is transforming the payments landscape in the United States.

The Fed Now Go‑to‑Market Product Specialist is a pivotal member of the Fed Now Product Business Development team. The Business Development team serves as a bridge between the Fed Now product organization and FRFS’s customer-facing teams (i.e. Marketing, Sales, Onboarding, Operations, and Industry Relations). The team is responsible for a complex portfolio of responsibilities, including but not limited to product portfolio management, product positioning and messaging, feature release planning, go‑to‑market communications, customer engagements, speaking engagement support, and internal stakeholder management.

The Go‑to‑Market (GTM) Product Specialist will serve a critical role in helping to plan and execute product and feature launches from conception through completion. This person will collaborate with Product, Marketing, Sales, and Operations to shape launch strategies to deliver a positive customer experience, create content that drives engagement, and coordinate complex projects across departments.

• Support the successful launch of new features by facilitating alignment across teams and sharing information to foster internal readiness.
• Develop compelling, clear, customer‑centric messaging for new product features and launches by coordinating and drafting stakeholder communications.
• Manage the go‑to‑market feature portfolio to support on‑time delivery by coordinating launch plans and tracking deadlines.
• Represent the team in industry engagements, contributing to speeches, presentations, and panels that elevate the Fed Now brand.
• Organize and lead webinars and training sessions, ensuring impactful delivery and customer follow‑up.
• Develop and update learning resources—guides, tutorials, FAQs, and web content that empower customers and stakeholder s and ensure consistency and clarity across all platforms.
• Research customer personas and competitive landscape to inform and refine messaging strategies.
• Identify, implement and scale operational process improvements within the business development team.

• Bachelor’s degree and 3-5 years’ experience in marketing, product support, business development, operations, or project coordination.
• Strong written and verbal communication skills, with a talent for translating complex concepts into accessible content and communicating with a variety of stakeholders.
• Strong organizational skills and attention to detail, with demonstrated project management skills, including the ability to move projects forward independently and on time.
• Hands‑on and…