Go-to-Market; GTM) Strategy Manager

1.Develop and execute the North America go-to-market strategy for our robotic vacuum product portfolio, including product positioning, pricing architecture, channel strategy, and promotional plans tailored to the US and Canadian markets.

2.Lead end-to-end product launch execution across North American retail and e-commerce channels, coordinating launch timelines, marketing assets, inventory availability, and promotional campaigns with cross-functional teams.

33.Collaborate closely with HQ teams in Shenzhen (Product, R&D, Manufacturing, and Supply Chain) to align product features and production schedules with North American market requirements and consumer expectations.

4.Partner with the US subsidiary's Sales, Marketing, and R&D teams to ensure seamless commercialization, from product definition through post-launch performance tracking.

5.Conduct market research and competitive analysis on the North American smart home and robotics landscape, identifying consumer trends, competitive dynamics, and growth opportunities to continuously refine GTM approaches.

6.Define and articulate compelling product value propositions and audience-specific messaging that translate technical product features into consumer-benefit narratives for the North American audience.

7.Monitor and manage product lifecycle performance across all channels, tracking revenue, sell-through rates, market share, and profitability, with P&L accountability for the North America robotics category.

1.Bachelor’s degree in Business, Marketing, Product Management, or a related field (MBA preferred).

2.5+ years of experience in Go-to-Market, Product Marketing, Category Management, or related roles within the consumer electronics, smart home, or robotics industry, with a strong preference for candidates with robotic vacuum or home appliance experience.

3.Proven track record of successfully launching consumer products in the North American market, with hands-on experience managing retail channels including Amazon, Best Buy, Walmart, Target, Costco, and/or other major national retailers.

4.Strong cross-functional collaboration skills, with demonstrated ability to work effectively across geographically distributed teams (HQ in China and US subsidiary), bridging cultural and operational differences.

5.Excellent analytical and data-driven decision-making capabilities, with proficiency in analyzing market data, sales performance, pricing strategies, and competitive intelligence to inform GTM decisions.

6.Exceptional communication and storytelling skills, with the ability to translate complex product/technical information into compelling consumer-facing messaging and executive-level presentations.

7.Entrepreneurial, hands-on mindset with the ability to thrive in a fast-paced, high-growth environment, owning outcomes from strategy through execution.