Copywriting Manager

** Become a part of our caring community*
* Humana is looking for a Manager, Copywriting to lead a team of writers who create clear, compelling, audience-centered communications across campaigns, channels, and customer experiences. Reporting to the Creative Director, this role helps shape voice, messaging, and editorial quality while supporting work that builds trust and improves understanding for members, patients, caregivers, and communities.

In a typical day, you may review campaign concepts, coach copywriters, provide direct feedback on messaging, partner with designers and strategists, and ensure work is consistent with Humana's brand voice, audience needs, and business objectives.

The Manager, Copywriting leads day-to-day copy development for Humana's creative and content organization. This role manages a team of copywriters, providing direct feedback to maintain consistency in voice and messaging for clearly defined audiences. The manager partners with creative, strategy, marketing, operations, compliance, and business stakeholders to deliver clear, compliant, on-brand communications across channels. This work supports Humana by helping members, patients, agents, and caregivers better understand health information, products, services, and next steps.

** Key Role Functions*
* + Lead, coach, and develop a team of copywriters by providing clear feedback, prioritization support, and craft guidance

+ Review and approve copy concepts, headlines, messaging, and content to ensure brand voice, audience relevance, quality, and compliance readiness

+ Translate strategic briefs, business objectives, audience insights, and performance inputs into compelling copy direction across digital, print, email, social, video, direct mail, and integrated campaigns

+ Partner with creative directors, designers, strategists, project managers, compliance partners, and business stakeholders to align messaging, timelines, feedback, and delivery expectations

+ Identify opportunities to improve writing standards, editorial practices, workflow efficiency, and the use of technology, including GenAI, to support scalable content development

** Use your skills to make an impact*
* ** Required Qualifications*
* + Bachelor's degree or higher in English, Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience

+ 6+ years of professional copywriting, content development, advertising, marketing communications, or related creative experience

+ 2+ years ofpeopleleadership, supervisory, team lead, or workstream leadership experience, including coaching writers and providing direct creative feedback

+ Portfoliodemonstratingstrong copywriting craft, concept development, headline writing, campaign thinking, and multi-channel execution aligned to strategic briefs

+ Experience collaborating with cross-functional teams to develop audience-centered, brand-aligned content across digital, print, email, social, direct mail, web, video, or integrated campaign channels

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** Preferred Qualifications*
* + Experience working in healthcare, health insurance, financial services, government, oranotherregulated industry

+ Experience leading copy development within an agency, in-house agency, enterprise marketing, or matrixed creative organization

+ Experience developing customer lifecycle marketing, acquisition, engagement, retention, Medicare, Medicaid, Center Well, provider, or member communications

+ Experience using creative collaboration, workflow, personalization, or content delivery tools such as Workfront, Figma, Adobe Experience Platform, Adobe Journey Optimizer, SharePoint, or similar platforms

+ Experience applying GenAI, prompt development, content testing, performance insights, accessibility…