Creative Strategist

Placement Type:

Permanent

Salary:

$75, Salary

Start Date:

Oct 5, 2026

Our innovative agency partner, collaborating with Aquent, is seeking visionary strategists to redefine performance marketing for leading consumer brands. This is an unparalleled opportunity to drive measurable growth and shape the future of creative strategy, directly impacting how top-tier brands connect with their audiences. You will be at the forefront of combining data-driven insights with compelling creative execution, pushing boundaries and setting new standards in the industry.

Step into a pivotal role where your strategic vision will directly influence the success of diverse consumer brands. This position is for a dynamic individual who thrives at the intersection of creative strategy, paid media, audience research, and performance marketing. You won't just evaluate ads; you'll uncover the 'why' behind their performance, understanding consumer responses to guide the next wave of impactful creative.

You will leverage performance data, in-depth audience research, competitive intelligence, and market trends to craft innovative creative concepts and structured testing strategies that deliver tangible, measurable growth for clients. This is not a traditional media buying or brand-only creative role; it's for a creative strategist first, who is adept at using data and paid-media platforms to make informed, high-impact creative decisions.

• Lead creative strategy across a portfolio of client accounts within a dedicated industry vertical.
• Translate client business objectives into clear, actionable creative strategies.
• Analyze creative performance data to pinpoint what's working, what's not, and the underlying reasons.
• Navigate paid-media environments, including platforms like Meta Ads Manager, to evaluate creative-level performance.
• Transform performance insights into innovative campaign concepts, testable hypotheses, and comprehensive creative briefs.
• Conduct in-depth audience, persona, and ideal-customer-profile research.
• Research competitors and analyze their creative strategies across platforms such as Meta, Tik Tok, and Google.
• Identify compelling messaging themes, visual and emotional hooks, effective formats, and emerging creative trends.
• Develop high-level campaign concepts that can seamlessly extend across various audiences, channels, and platforms.
• Create structured creative testing roadmaps designed to isolate key performance drivers.
• Develop and evaluate A/B and multivariate creative tests to optimize outcomes.
• Utilize testing results to continuously refine messaging, concepts, formats, and visual direction.
• Write and develop engaging hooks, scripts, messaging frameworks, and direct-response concepts.
• Translate strategic thinking into clear briefs for designers, editors, and other creative partners.
• Review creative work and provide specific, actionable feedback that elevates quality.
• Partner closely with paid media, analytics, account management, production, and creative teams.
• Present creative strategies, performance insights, and recommendations to clients with confidence.
• Manage multiple accounts and projects simultaneously in a fast-paced agency environment.
• Challenge assumptions and provide strategic recommendations to address underlying business needs effectively.
• Leverage AI and internal technology to enhance research, analysis, ideation, and workflow efficiency.

• Professional experience in creative strategy within an agency environment.
• Strong understanding of performance creative and direct-response marketing principles.
• Demonstrated ability to connect performance data directly to creative decisions.
• Experience developing creative concepts based on audience, competitive, and performance insights.
• Working proficiency with Meta Ads Manager and/or similar paid-media platforms.
• Ability to understand and interpret performance metrics such as CTR, CPA, ROAS, conversion performance, and related creative KPIs.
• Experience developing structured creative testing strategies and roadmaps.
• Understanding of A/B and multivariate creative testing methodologies.
• Experience conducting audience, persona, ideal customer profile (ICP), and competitive research.
• Strong creative concepting skills and the ability to develop original campaign ideas.
• Ability to translate strategic thinking into clear, actionable creative direction.
• Strong understanding of messaging, hooks, visual storytelling, and consumer behavior.
• Experience working directly…