Business Analyst; Growth Marketing Job Boston area,Massachusetts USA,Marketing / Advertising / PR

Position: Business Analyst (Growth Marketing)

WHOOP is hiring a Business Analyst I to support the Growth Analytics team by delivering high-quality analysis and insights that drive efficient member acquisition through performance marketing
This role is ideal for an early-career analyst who is eager to build a strong analytical foundation, partner closely with Growth Marketing stakeholders, and learn how data informs paid media strategy and growth decisions r analyses will directly influence marketing investment decisions, improve acquisition efficiency, and help WHOOP continue scaling member growth
Campaign Performance Analysis:
Analyze campaign performance across paid marketing channels (search, social, display, affiliate) and dimensions such as geography, platform, and audience to identify trends, measure effectiveness, and generate actionable insights
Growth Marketing Partnership:
Partner closely with the Growth Marketing team to analyze media performance, answer key business questions, and provide data-driven recommendations that inform optimization and budget allocation decisions
Experimentation & Measurement:
Assist in the design, execution, and analysis of marketing experiments, including incrementality testing, platform lift studies, and other measurement initiatives that evaluate growth investments
Marketing Data & Reporting:
Build and maintain trusted datasets, dashboards, and recurring reporting that provide consistent visibility into marketing performance and acquisition efficiency across paid channels
Insights & Recommendations:
Translate analyses into clear, actionable recommendations by identifying performance trends, growth opportunities, and areas for further investigation with guidance from senior team members

Benefits

Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
Focus on Family:
We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
Get Invested:
In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.
WHOOP +1:
Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
Health Matters:
Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
Find Your Fit:
Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
It Pays to Sleep:
Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
Location, Location,

Location:

You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

Bachelor’s degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field
Experience writing SQL queries or demonstrated ability to quickly develop SQL proficiency
Experience with data visualization tools such as Looker, Tableau, or similar business intelligence platforms
1–2 years of experience as a Business Analyst or in a similar analytical role; relevant internships or project experience will also be considered
Strong analytical curiosity and problem-solving skills with the ability to translate data into actionable insights
Exposure to digital marketing, paid media, or performance marketing analytics
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Excellent communication skills, attention to detail, and a collaborative mindset with a willingness to learn, iterate, and receive feedback