Lead Analyst, Social Media - Hybrid

Career Opportunities:
Lead Analyst, Social Media - Hybrid (389652)

Requisition
389652
-Posted
09/04/2026

- US

• Bachelor's degree or equivalent related work or military experience
• 4+ years of progressive social media experience, including recent ownership of corporate social channels
• Proven success growing social channels with measurable results across engagement, audience growth or other KPIs
• Hands‑on experience concepting, capturing and editing social‑first content, including short‑form video, photography and graphics
• Experience owning social end‑to‑end: strategy, content planning, creation, publishing, community management and analytics
• Comfort working as a hands‑on individual contributor, owning both strategy and execution
• Strong writing, editorial judgment and ability to use performance data to optimize content
• Experience partnering with executives and cross‑functional stakeholders in a fast‑paced environment
• Proficiency with Adobe Creative Suite, Cap Cut or Canva and social platforms such as Sprout or Hootsuite
• Willingness to travel to XPO locations and events to identify stories and capture content

• Experience in B2B, transportation, logistics, manufacturing, industrial, automotive or another operational industry
• Experience making complex or technical topics engaging on social
• Experience with paid social, social listening or influencer campaigns
• Portfolio or examples of social‑first content personally created or produced

• Competitive compensation package
• Full health insurance benefits available on day one
• Life and disability insurance
• Earn up to 15 days of PTO over your first year
• 9 paid company holidays
• 401(k) option with company match
• Education assistance
• Opportunity to participate in a company incentive plan

• Develop and execute XPO’s social media strategy across Linked In, Instagram, Facebook, You Tube, X and emerging platforms
• Build channel‑specific strategies aligned with business priorities, audience behaviors and platform best practices
• Create social media roadmaps, editorial calendars and campaign plans
• Identify opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership
• Monitor social trends and emerging formats to continuously evolve strategy
• Own social strategy and execution, balancing long‑term planning with day‑to‑day content creation

• Personally concept, capture and edit social‑first video, photography and graphics
• Find and capture stories from XPO service centers, drivers, frontline employees and operational leaders
• Turn complex transportation and logistics topics into engaging social content
• Partner across the business to bring customer, employee, recruiting, event and executive stories to life

• Oversee publishing, scheduling and community management across XPO’s social channels
• Engage with audiences in a timely, professional and brand‑appropriate manner
• Ensure content aligns with brand standards, legal guidelines and company messaging
• Manage content planning, approval and production processes
• Adapt content and messaging to each platform while maintaining a consistent brand voice

• Track social performance across channels, campaigns and content formats
• Turn analytics into recommendations that improve engagement, reach and business impact
• Report on KPIs, trends, audience growth and content performance
• Use performance data to continuously optimize content and channel strategy

Annual Salary Range: $109,955 to $137,443 Actual compensation may vary due to factors such as experience and skill set.…