Freelance B2B Paid Media Specialist
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-09-20
Listing for:
Socket.dev
Contract
position Listed on 2026-09-20
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Advertising Manager
Job Description & How to Apply Below
We're looking for an experienced
Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is ahands-on rolefor someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.
- Freelance / contract
- 10-20 hours per week
- Potential 12-month engagement
- Manage and optimise campaigns across Linked In, Meta/Facebook and Reddit.
- Manage paid display and ABM activity across platforms such as 6sense and Stack Adapt.
- Monitor budgets, pacing, bids and campaign performance.
- Build campaigns using creative and copy supplied by internal teams.
- Identify testing and optimisation opportunities to improve performance.
- Support conversion tracking, measurement and reporting.
- Provide strategic recommendations while remaining actively hands-on in campaign execution.
- Explore opportunities across programmatic display, CTV and podcast advertising.
- Partner with the Demand Generation team to align paid media with pipeline objectives.
- Strong B2B SaaS or B2B technology paid media experience.
- Hands-on expertise with Linked In Ads and Meta Ads.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Experience managing and optimising meaningful paid media budgets.
- Strong analytical, optimisation, and communication skills.
- Experience with Reddit, 6sense, Stack Adapt, programmatic, CTV or podcast advertising is highly desirable.
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