SVP of Marketing

About air Slate

air Slate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products
- Sign Now, pdf Filler, Doc Hub, alta

Flow, Instapage, and US Legal Forms - serve over hundreds of millions ofusers and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines
.

At air Slate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Today, in the age of AI, we are moving our products upmarket and innovating with new outcome
oriented AI-first products for SMBs and midmarket. We need to more intentionally connect with our
ICPs, create demand and sharpen our solution positioning, as opposed to just scooping up
existing demand. This new marketing muscle needs to infuse both our digital and sales assist
motion across our entire portfolio of products.

The marketing team handles comprehensive 360º communication and comprises over 130 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million.

As a SVP of Marketing
, you'll own our entire marketing organization, serving all 4 BUs headed by their GMs, as well as the sales team. You'll inherit our center of excellence around SEM, SEO, affiliates and more generally digital performance marketing. You'll build everything else that is still missing around the small teams that have started exploring those functional areas: campaign and content strategy and creation, b2b demand generation, proper email execution, etc.

You'll also steer our marketing in the new age of GAO, and together with our VP of Engineering and data teams you'll decide how to complete our martechinfrastructure for the new needs, and build the new instrumentation and marketing analytics required.

• Continue to drive digital marketing performance, expanding from search to under-used channels — display, social, video, community, and more. Optimize our $50M+ marketing budget to improve overall ROI across all products in terms of CAC/LTV.
• Build proper multichannel campaigns with supporting assets that convey the value of our products to our ICPs, rather than optimizing each channel in isolation on bottom-of-funnel metrics alone. You'll partner closely with each BU's product marketing managers to sharpen and bring their positioning to life in these campaigns.
• Build and scale a real B2B demand-gen engine — lead gen, scoring, and routing — in partnership with sales, growing the small team already exploring this area today.
• Raise the bar on content strategy and execution across every surface and channel, including web.
• Build our martech stack in partnership with our VP of Engineering, making build-vs-buy calls that reserve first-party engineering capacity for our most uniquely proprietary needs.
• Build the data instrumentation, reporting, and dashboards our new marketing campaigns and channels require, in partnership with the data team.
• Act as a trusted partner to our GMs on GTM strategy, especially positioning, competitive differentiation, and ICP definition.

• A seasoned marketing executive with 15–20 years of experience in SaaS.
• A proven track record straddling self-serve digital execution and scaled, sales-assisted motion with large SMB/mid-market accounts (this role…