Social Media Manager

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, Zit Sticka, Puracy, OTOTO Design, Fresh Cap, Iron Flask, Fullstar, Num Num, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey. We expect Essorians to actively leverage AI, data, and automation to drive impact in their daily work. This includes, but is not limited to, the use of AI coding agents to automate tasks (e.g., Copilot, Antigravity), development of automated or agentic workflows (e.g., N8N, Dify), and engagement with data analysis tools (including SQL where relevant).

While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations. The company will support your growth through guidance and coaching, and you are expected to actively develop and apply your skills as part of your role.

As a Social Media Manager (US), you will be responsible for building and operating an AI-powered creator and social media engine across some of our top brands in the US market, using social platforms and creator-led content as a primary distribution channel for brand storytelling and product discovery.

You will directly execute social media strategy across Instagram, Tik Tok, and You Tube, leveraging modern AI tools to create, test, and scale content at high velocity. This includes hands-on ownership of content creation, publishing, and community interaction, supported by AI-driven workflows.

In parallel, you will design and operate scalable systems for creator sourcing, outreach, and activation—using automation and AI to build a high-performing creator ecosystem without reliance on traditional agency models.

This role combines content creation, creator collaboration, and systems-building, ensuring our brands maintain a strong and consistent presence across social platforms while supporting performance marketing initiatives.

You will work closely with Brand Marketing, Creative, and Growth teams to translate positioning into creator-led storytelling adapted to US audiences, while leveraging AI tools to accelerate output and improve performance.

This is an opportunity to define how our brands grow through AI-native content and creator distribution in one of our most strategic markets.

You will be part of the Marketing team, working cross-functionally to drive brand awareness and engagement through high-velocity content production and creator-driven distribution.

The Marketing team scales our brands efficiently by combining creative execution with data-driven experimentation, managing all marketing channels to drive brand growth.

As part of this team, the Social Media Manager will strengthen our presence in the US by building scalable, AI-powered systems for content creation and creator activation, aligned with brand strategy and growth priorities.

AI-Native Content Creation, Publishing & Community Engagement:

• Create and publish content across Instagram, Tik Tok, and You Tube using AI-assisted workflows. Develop and operate high-velocity content systems leveraging tools such as LLMs, video generation, and editing platforms.
• Manage publishing cadence and continuously test content variations to improve performance.
• Monitor and engage with communities through comments, DMs, and creator interaction.
• Identify emerging platform trends and rapidly translate them into testable content formats.
• Ensure consistency between organic storytelling and campaign narratives.
• Build and operate automated pipelines for sourcing, evaluating, and prioritizing creators.
• Leverage AI tools to personalize outreach and improve response and conversion rates.
• Directly manage creator collaborations and activations with a test-and-learn approach.
• Continuously identify…