Director, Neuroscience Marketing

Luma Bio Partners is supporting a mid-sized global biopharmaceutical company that is making a significant investment in the continued expansion of its US Neuroscience business.

We are seeking a Director, Neuroscience Marketing to take a critical leadership role within the US commercial organisation.

This is a newly created position with responsibility for leading the US commercial strategy and launch of an established neuroscience product into the migraine market
.

The successful candidate will have end-to-end responsibility for launch strategy, commercial readiness and long-term brand performance, while leading a team of experienced marketers and working closely with senior commercial and cross-functional leadership.

This is an opportunity to help build a new migraine franchise from an early stage and play a significant role in shaping its entry into a highly competitive US market.

• Lead the development and execution of the overall US migraine launch strategy.
• Own launch readiness planning across positioning, segmentation, messaging, market development, campaign development and commercial execution.
• Develop the annual brand strategy and translate strategic priorities into executable commercial plans.
• Establish launch KPIs and measurement frameworks to assess pre-launch readiness and post-launch performance.
• Lead the development of integrated HCP and patient marketing strategies.
• Provide strategic direction across personal and non-personal promotion, including DTC, digital, media and field-facing initiatives.
• Oversee positioning, messaging, creative development, market research and campaign testing.
• Ensure consistent brand storytelling across HCP and patient audiences.

• Lead across a complex matrix organisation, partnering closely with:
• Medical Affairs
• Market Access
• HEOR
• Data & Analytics
• Insights
• Regulatory
• Legal
• Global Marketing
• Translate market and customer insights into commercial recommendations and strategic pivots.
• Ensure alignment across US and Global stakeholders throughout launch planning and execution.

• Lead and develop a team of experienced marketers.
• Build strong relationships across the broader Neuroscience organisation.
• Influence senior stakeholders and establish alignment around launch priorities.

• Own and manage a significant migraine launch marketing budget.
• Lead creative, media and other external agency partners.
• Establish effective agency operating models and ensure investment is aligned with strategic priorities.
• Monitor performance and optimise investment based on commercial impact.
• Build strong relationships with healthcare professionals and key opinion leaders.
• Partner with Medical Affairs and other stakeholders to develop a deep understanding of the migraine treatment landscape.
• Champion the needs and experiences of patients living with migraine throughout commercial planning.

We are interested in speaking with senior pharmaceutical marketing leaders who bring direct migraine and/or neurotoxin experience
.

The ideal candidate will have:

• Significant pharmaceutical or biotechnology commercial experience, including at least 5 years within marketing.
• Successful US pharmaceutical launch planning and execution experience.
• Experience leading HCP and patient/consumer marketing strategy.
• Strong understanding of DTC marketing, including campaign development, execution, measurement and optimisation.
• Demonstrated brand strategy and commercial planning experience.
• Proven ability to lead complex cross-functional teams within a matrix organisation.
• Experience managing and developing marketing teams.
• Strong agency and vendor management experience.
• Experience managing…